The Gestalt Principles
SIMILARITY/CONTINUATION/CLOSURE/PROXIMITY/FIGURE & GROUND
is a psychology term which means "unified whole".It refers to theories of
developed byGerman psychologists in the 1920s. These theoriesattempt to describe how people tend to organize visualelements into
when certainprinciples are applied. These principles are:
objects look similar
to oneanother. People often perceive them as a group or pattern. The example above (containing 11 distinct objects)appears as as
because all of the shapes have
.Unity occurs because the triangular shapes at the bottomof the eagle symbol
to the shapes that formthe sunburst. When similarity occurs, an object can be emphasised if it is
to the others. This is called
. The figure on the far right becomes a focal point becauseit is
to the other shapes.
Continuation occurs when the eye is compelled to
one object and
to another object.