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Mobile Internet - Mobile Usage & Habits of MENA Internet users, January 2011

Mobile Internet - Mobile Usage & Habits of MENA Internet users, January 2011

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The Effective Measure | Spot On PR survey of Middle East & North Africa mobile internet users was carried out between November 20th and December 5th, 2010.
The Effective Measure | Spot On PR survey of Middle East & North Africa mobile internet users was carried out between November 20th and December 5th, 2010.

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Published by: Spot On Public Relations on Feb 07, 2011
Copyright:Attribution Non-commercial

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08/24/2011

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Mobile data usage & habits ofMENA Internet users
Research conducted by Effective Measure in conjunction with Spot On PR January 2011
 
Key findings
 – 
45% of MENA Internet users use mobile phones to access the Internet.
 – 
45% of all Middle East & North Africa Internet users surveyed use their mobile phones toaccess the Internet, rising to 50% among Internet users in the United Arab Emirates.
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71% of mobile Internet users rank email as biggest mobile data activity.
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Email ranked as the number one mobile Internet activity in MENA,followed by socialnetworking (34%), news & weather (29%), sports news (29%) and hobbies (25%).
 – 
Mobile access habits of male & female users differ significantly.
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Female mobile Internet users surveyed in MENA were more likely to use photo and videosharing websites and applications than their male counterparts. Female users were alsomore likely to play games via mobile applications, whilst male users were more likely touse their mobile phones to access sports news and information ontheir hobbies.
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85% of MENA mobile Internet users surveyed have downloaded apps.
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27% of those surveyed download more than one app per week to their mobile phones.
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57% of MENA mobile Internet users plan to buy a tablet device.
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49% of all MENA Internet users surveyed plan to buy a tablet before end of February.
Source: Effective Measure | Spot On PR
 
Survey methodology
 – 
The Effective Measure | Spot On PR survey was carried out betweenNovember 20th and December 5th, 2010.
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The survey was conducted online via Effective Measure survey technology(active across more than 100 websites in MENA).
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The sample was randomly selected via an intercept invitation which isactivated approximately every 15th to 100th visitor to each site(interception rate is linked to the volume to traffic visiting awebsite).
 – 
No sample quotas were imposed for this survey, the intent was tounderstand behaviors and attitudes of the general internet population.
 – 
Total sample size was n=12,754.

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