You’re putting perimeters’ a
round your thought.v.
You have to think outside the boxvi.
This has gotten out of control.vii.
I appreciate it but can be extreme about thinking we have to beextremely uniqueb.
We should think less about going out of the box and more about being in thecircle.i.
The circle of community you have.ii.
You don’t need the best new idea
It’s not necessarily that the box is wrong
We should create a better box.a.
Chip/Heath Authors. A well constructed box or
“perimeters” can produce new ideas.
Book, Group geniesi.
Studied improve theaterii.
He noticed actors would do stuff like “Look out,it’s a gun”. No they say “Look out, it’s the newZX power laser gun”.
Notice, they redefined the box. It’s no longer a
gun but the box makes you think.c.
Creative’s crave the box when ev
eryone says get out of it.i.
If I say “OK, I want you to plan a birthday party for my sonAndrew…. Go.
If I say “OK I want you to plan a Toy Story III birthday party for Andrew. And I know toy story III is not in theaters yet but let’s make
it for this party, Go..iii.
Just redefined the box.iv.
Why think outside of it when you can improve it and your ideas withit.d.
Usually our leader draws the boxi.
Then the ideas are reflected off the box and we see if they fit.ii.
This helps if your leader draws boxes perfectly.iii.
So our core for what we do to have a good box.
People, not environments make better ideas fastera.
People don’t say “This room is so creatively stifling”
Its people sharing life hurt joys etc. That creates better ideas not some fancysmancy environment.
Think about Hard Rock Café.