You are on page 1of 4

Sreeleathers – Old

& Bold
-BrammA & Benney,
II Semester,
BSBS Business Academy.
Market Environment
Indian market is a hot pick.
Stands next to China whose contribution is 30%.
Indian domestic leather goods market is estimated to be
worth Rs 16,300 crore and is expected to grow at a
CAGR of 20%.
Domestic footwear market is estimated to be over Rs
15,000 crore in value terms and has grown at the rate
of 8.8% over the last couple of years.
Men’s footwear accounts for almost half of the total
market, with women’s shoes constituting 40 percent
and kidsʹ footwear making up for the remainder.
The domestic market is substantially price driven, with
branded footwear constituting less than 42 percent of
the total market size.
Sreeleathers
A 60 year old commpany.
Prominently known as value for money shoe
brand.
Catering only to the needs of lower strata of
the pyramid.
A zero debt company and a family run
organisation.
A discount free organisation!
As of now present only in East India and
Europe.
Looking forward to expand in the southern
Consumer segments
Mass market 185 – 700 60%
Economy market 700- 1000 30%
Sports market 1000 – 3000 7%
Premium leathers 3000- 5000 5%
Luxury 10000- 50000 1%

You might also like