Professional Documents
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-BrammA & Benney,
II Semester,
BSBS Business Academy.
Market Environment
Indian market is a hot pick.
Stands next to China whose contribution is 30%.
Indian domestic leather goods market is estimated to be
worth Rs 16,300 crore and is expected to grow at a
CAGR of 20%.
Domestic footwear market is estimated to be over Rs
15,000 crore in value terms and has grown at the rate
of 8.8% over the last couple of years.
Men’s footwear accounts for almost half of the total
market, with women’s shoes constituting 40 percent
and kidsʹ footwear making up for the remainder.
The domestic market is substantially price driven, with
branded footwear constituting less than 42 percent of
the total market size.
Sreeleathers
A 60 year old commpany.
Prominently known as value for money shoe
brand.
Catering only to the needs of lower strata of
the pyramid.
A zero debt company and a family run
organisation.
A discount free organisation!
As of now present only in East India and
Europe.
Looking forward to expand in the southern
Consumer segments
Mass market 185 – 700 60%
Economy market 700- 1000 30%
Sports market 1000 – 3000 7%
Premium leathers 3000- 5000 5%
Luxury 10000- 50000 1%