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Published by galleycat

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Published by: galleycat on Feb 08, 2011
Copyright:Attribution Non-commercial


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For Immediate Release:Tuesday, February 8, 2011
Wins Audience Vote at the “Next Big Thing” 
Lcatin-based audi start-up vted “Mst Attractive r Investment” at inaugural event, presented by The Paley Center r Media
New York, NY
– At the inaugural Next Big Thing event at The Paley Centerfor Media last Thursday, location-based audio start-up Broadcastr was theaudience favorite.The Brooklyn-based tech company, which allows users to record andshare audio content on an interactive map, was voted “Most Attractivefor Investment” by a select audience of established industry leadersand investors. The vote added an element of friendly competition to theevent, kicking off a new quarterly series showcasing media innovators anddisruptors. “We were excited to discuss ideas with other start-ups and leaders in the
eld,” said Broadcastr co-founder Scott Lindenbaum, a former sponsored
snowboarder, ”The start-up space is competitive, like snowboarding, andyou want to be successful. But it’s also about seeing what’s possible, andadvancing the community as a whole.” The four participating companies, chosen by an advisory board for the Paley
Center, were given ve minutes each to pitch their businesses to invited
media pillars and investors. The companies GoldRun, Honestly Now, andInterlude also presented. In the spirit of crowd sourcing, audience memberswere invited to text in votes for which company they would invest in, if given the opportunity. “As the premier forum for the media industry, The Paley Center launchedthe Next Big Thing series to showcase innovative ideas and technologies,” 
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CONTACT:Kate Pettypress@broadcastr.com202-306-7979
said J. Max Robins, Vice President and Executive Director of IndustryPrograms at the Paley Center. “Our thanks to Broadcastr for presenting andhelping to make last week’s launch event such a success.” 
Scott Kurnit, Founder, Chairman and CEO of AdKeeper, serves on the NextBig Thing Advisory Board with Tim Hanlon, Clay Shirky, Yossi Vardi, Fred
Wilson, and others. Mr. Kurnit was Master of Ceremonies for the event;after each pitch, he asked in-depth questions of the entrepreneurs andmoderated an audience Q&A about the future of new media and the place of these companies in the market.During the discussion, Broadcastr co-founder Andy Hunter explained thataudio is an intimate and non-intimidating medium for users, and thatBroadcastr’s sophisticated map interface and search mechanism lets userscurate what they want to hear.Mr. Hunter also said that Broadcastr bucks the trend of disposable socialmedia, creating a rich archive of history and personal experience that willallow communities to engage with each other and the world more deeply. “Broadcastr has strong potential for all types of media organizations,” saysMr. Hunter, “We’re so delighted that the audience saw the possibilitiesBroadcastr holds for the industry.” Video of the entire Next Big Thing event is available on the Paley Center’sWeb site: http://www.paleycenter.org/nbt-videos-photos
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