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Table Of Contents

Who Uses Facebook?
Impact on Today’s Media
Big Brands on Facebook
How You Can (and Should) Use Facebook
Creating Valuable Content
Facebook Profle Basics
What Is a Facebook Profle?
Facebook Profles for Business
Facebook Profle Tabs
Setting Up a Facebook Profle
Profle Interactions
Summary
Facebook Page Basics
The Difference Between a Page and a Profle
What Requires a Facebook Page, Not a Profle
Types of Pages
Creating and Customizing a Facebook Page
Facebook Page Tabs
Page Applications
Page Optimization
Promoting Your Page
Page Interactions
Facebook Group Basics
Groups Versus Pages
Managing a Group
Monitoring and Managing a Group
Using Groups to Supplement Your Page
Facebook Events
When to Use an Event
Creating an Event
Breaking Through the Clutter
Sending Invites
Integrating with a Page
Promoting Your Event
Event Follow-Up
Facebook Application Basics
Create Inherently Social Applications
Improve Existing Social Behaviors
Learn from Success
Clarity, Simplicity, and Speed to Engagement
Integrate with Viral Facebook Features
Development
Art and Copy
Launching and Promoting Your Application
Customizing Your Facebook Page
Page Icon
Designing Assets and Media
Content
Branded Patterns and Days
Exclusive Stuff
Custom Tabs
User Applications
Developing a Facebook Content Strategy
Competing with Other Content on Facebook
Optimizing for Both Facebook and Search Engines
Meta Mentions
Most Shared Words
Digits
Linguistic Content
Video
Parts of Speech
Readability
Social Plug-ins
Exclusive Deals for Fans
Frequent Status Updates
Timely Redesigns
Promotions
Monitoring
Moderation
Responding
Advertising
Advertising on Facebook
Where to Send Users
Creative Content Design
Targeting
Insights for Page
Insights for Applications
Facebook Ads Analytics
Tracking
Acknowledgments
Index
P. 1
The Facebook Marketing Book

The Facebook Marketing Book

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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators

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Publish date: Dec 15, 2010
Added to Scribd: Feb 08, 2011
Copyright:Traditional Copyright: All rights reservedISBN:9781449302825
List Price: $15.99 Buy Now

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