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Chapter 2 Advertising Principles and Practice

Chapter 2 Advertising Principles and Practice

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Published by LeeAnn Chen

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Categories:Types, School Work
Published by: LeeAnn Chen on Feb 09, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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 Advertising¶s Role in Advertising¶s Role inMarketingMarketing
 Affectionately named Affectionately named
Chapter 2 Chapter 2 
 
Ch
apter Overview
Ch
apter Overview
W
h
at is Marketing?W
h
at is Marketing?T
h
e Key Players and MarketsT
h
e Key Players and MarketsT
h
e Marketing ProcessT
h
e Marketing ProcessHow Agencies WorkHow Agencies WorkInternational MarketingInternational Marketing(standardize/localize; corporate HQ)(standardize/localize; corporate HQ)T
h
e Dynamics of Modern MarketingT
h
e Dynamics of Modern Marketing
 
Marketing is t
h
e way aMarketing is t
h
e way aproduct is designed, tested,product is designed, tested,branded, packaged, priced,branded, packaged, priced,distributed, and promoted.distributed, and promoted.
ValueValue
 
ValueValue
C
reate
C
reate
C
ommunicate
C
ommunicateDeliver Deliver 
C
ustom
C
ustomer er 
 
C
ustom
C
ustomer er 
Relations
h
ipRelations
h
ip

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