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ION 2008 an Analysis of MMOG Subscription Growth

ION 2008 an Analysis of MMOG Subscription Growth

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Published by digitalbridgemedia
ION 2008 An Analysis of MMOG Subscription GrowthION 2008 An Analysis of MMOG Subscription Growth
ION 2008 An Analysis of MMOG Subscription GrowthION 2008 An Analysis of MMOG Subscription Growth

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Published by: digitalbridgemedia on Aug 18, 2008
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11/16/2010

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An Analysis of MMOGSubscription Growth
Bruce Sterling WoodcockMMOG AnalystMMOGCHART.COM
 
Who is this guy?
1988
 –
Began playing Internet multiplayer games,primarily MUDs and TinyMUDs
1990
 –
Briefly ran TinyMUDClassic and Islandia
1997
 –
Began playing MMOGs (UltimaOnline)
2000
 –
Angel investor in Playnet, Inc. makers of World War II Online
2002
 –
Began tracking MMOG subscriptions
Today
 –
Independent MMOG analyst, consultant,and writer, MMOGCHART.COM
No formal training in business, financial, or marketanalysis.
 
Types of Market Research
Primary Research (NPD, DFCI, comScore, etc.)(also known as field research) involves thecollection of data that does not already exist.This can be done through surveys, interviews,focus groups, field tests, or observation.
Secondary Research (MMOGCHART.COM)(also known as desk research) involves thesummary, collation, and/or synthesis of existinginformation compiled from other sources.

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