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An Analysis of MMOGSubscription Growth
Bruce Sterling WoodcockMMOG AnalystMMOGCHART.COM
Who is this guy?
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1988
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Began playing Internet multiplayer games,primarily MUDs and TinyMUDs
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1990
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Briefly ran TinyMUDClassic and Islandia
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1997
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Began playing MMOGs (UltimaOnline)
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2000
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Angel investor in Playnet, Inc. makers of World War II Online
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2002
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Began tracking MMOG subscriptions
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Today
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Independent MMOG analyst, consultant,and writer, MMOGCHART.COM
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No formal training in business, financial, or marketanalysis.
Types of Market Research
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Primary Research (NPD, DFCI, comScore, etc.)(also known as field research) involves thecollection of data that does not already exist.This can be done through surveys, interviews,focus groups, field tests, or observation.
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Secondary Research (MMOGCHART.COM)(also known as desk research) involves thesummary, collation, and/or synthesis of existinginformation compiled from other sources.
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