CONSUMER LEARNING
Learning
The process by which individuals acquire thepurchase and consumption knowledge andexperience that they apply to future relatedbehavior
Marketers must teach consumers:
±
where to buy
±
how to use
±
how to maintain
±
how to dispose of products
Learning Theories
Behavioral Theories
±
B
ased on observablebehaviors (responses)that occur as the resultof exposure to stimuli
C
ognitive Theories
±
Learning based onmental informationprocessing
±
Often in response toproblem solving
Search History:
Result 00 of 00
00 results for result for
p.
Instrumental Conditioning and for learning_and_attitudes[1]
173
Reads
0
Readcasts
0
Embed Views
More From This User
Notes
Load more
