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learning_and_attitudes[1]

learning_and_attitudes[1]

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Published by: gangvanyakanksha on Feb 09, 2011
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11/14/2011

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CONSUMER LEARNING
 
Learning
The process by which individuals acquire thepurchase and consumption knowledge andexperience that they apply to future relatedbehavior
Marketers must teach consumers:
 ±
where to buy
 ±
how to use
 ±
how to maintain
 ±
how to dispose of products
 
Learning Theories
Behavioral Theories
 ±
B
ased on observablebehaviors (responses)that occur as the resultof exposure to stimuli
C
ognitive Theories
 ±
Learning based onmental informationprocessing
 ±
Often in response toproblem solving

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