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Food Bazaar and Reliance Fresh

Food Bazaar and Reliance Fresh

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Published by nehaarora909
Presentation on the comparative study of Food bazaar and Reliance fresh
Presentation on the comparative study of Food bazaar and Reliance fresh

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Categories:Types, Research
Published by: nehaarora909 on Feb 09, 2011
Copyright:Attribution Non-commercial


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Food Bazaar and Reliance FreshFood Bazaar and Reliance Fresh
Mayank WaliaNeha AroraSachin Sharma
Key Findings
Summary LayoutSummary Layout
Introduction-Food Bazaar & RelianceFresh
Retail Mix Strategy
Food Bazaar-IntroductionFood Bazaar-Introduction
Food Bazaar –Part of Future Group’s Pantaloon Retailltd.
Owned by “King of Retail” -Kishor Biyaani
Started in 2002 with the western values of convenience, cleanliness and hygiene and Indianvalues of see-touch-feel
Presently have 173 Food Bazaar stores in 73 citiesand 65 rural areas.
Positioned as Bazaar having quality products ataffordable and economic prices

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