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Make Them Say Yes: Learn the 3 Keys to Killer PowerPoint Presentations

Make Them Say Yes: Learn the 3 Keys to Killer PowerPoint Presentations

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Published by SmartDraw
The purpose of a presentation is to communicate an idea or information to an audience, often with the goal of persuading them to take action. How your message is received by your audience all depends on how well you plan, craft, and deliver it.
The purpose of a presentation is to communicate an idea or information to an audience, often with the goal of persuading them to take action. How your message is received by your audience all depends on how well you plan, craft, and deliver it.

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Published by: SmartDraw on Feb 09, 2011
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02/09/2011

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Make them Say “Yes!” 
 
Learn the 3 Keys to Killer PowerPoint 
®
Presentations
The purpose of a presentation is to communicate an idea or information to anaudience, often with the goal of persuading them to take action. How yourmessage is received by your audience all depends on how well you plan, craft,and deliver it.There are three key steps to creating and delivering the best presentationpossible:
1.
 
Plan Carefully 
 
The way you structure your presentation is the most important step you cantake to ensure its success. A great presentation delivered badly is better than abad presentation delivered well. In other words: Garbage In, Garbage Out.So, how do you create a great presentation?Start by examining what you want it to achieve.What are the points you want to make?What is the evidence to support these points?What action do you want the audience to take?Using a mind map to think through these questions is a very quick and helpfultechnique.
 
 
Thanks to mind mapping, you have your goals set,
and you’ve crafted your
message.The next step is to plan out your story line, or the
flow 
of the presentation.This is where storyboarding can save you a lot of time and ensures the bestpresentation flow. First, storyboarding allows you to think about building yourargument at the outline level. Thinking out the presentation in a visual
storyboard gives you that “forest through the trees” view that is much more
effective than jumping straight into creating slides in a program likePowerPoint®.To read
 
How to Plan a Killer Presentation
 
 
2.
 
Communicate Visually 
How many PowerPoints have you sat through where the slides are lists of bullets and the speaker just reads through them? Do you give presentations likethis? Be honest!If so, your audience is not only bored, but they also resent it as a waste of theirtime, and much worse, they are not likely to remember anything you say.Instead of usin
g bullets, communicate visually! We’ve all heard the expression “a picture is worth a thousand words,” and it’s true—
what takes one thousandwords to explain correctly can be described much more easily using a simpleimage.Not only is it easier to commun
icate something using a picture, but it’s also
much easier for people to remember things that have been communicated tothem visually. Psychologist Jerome Bruner of New York University has studiedthe art of communication, and his studies have shown that:People remember
10%
of what they hear;
20%
of what they read; and
80%
of what they see and do.Most people are visual learners; a recent study by the U.S. Federal Governmentsuggested that up to 83% of human learning occurs visually. The study alsoindicated that
information which is communicated visually is retained up to six times greater than information which is communicated by spoken word alone
.Here are a few examples that make the benefits of communicating visuallyabundantly clear.

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