Change management can be viewed from two perspectives – from thoseimplementing the change and from the recipients of change. Your view ofchange management varies dramatically if you are the executive demandingthe change versus the front line employee who may be unsure why a changeis even needed.In many cases at the onset of a new change, neither the executive nor thefront-line employee is knowledgeable about managing change.
CHANGE MANAGEMENT DEFINED
The simplest definition of change management is;
“making change in a planned and managed fashion”.
Today’s proliferation of digital media is making the conscious practice ofchange management more important than it was only a few years ago.Organizational change can be defined as;
“any alteration in people, structure or technology”
Although change has always been a part of manager’s job, it has become evenmore important in recent years.
TYPES OF CHANGE
Changes in an organization can often be identified as one of four types, withthe definite possibility of overlap among them:
affect the way the ongoing operations of thebusiness are conducted, such as the automation of a particular area.
occur in the strategic business direction, e.g., movingfrom an inpatient to an outpatient focus.
affect the basic organizational philosophies by whichthe business is conducted, e.g., implementing a continuous qualityimprovement (CQI) system.
in staffing occur primarily for political reasons ofvarious types, such as those that occur at top patronage job levels ingovernment agencies.