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  • Geolocation: A.K.A Location-Based Services

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    tmsoccer
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    This document discusses location-based services and apps like Foursquare, Facebook Places, and Get Glue that allow users to check-in at locations. It recommends that businesses use these apps to reward customer loyalty through special deals, badges, and randomly awarded prizes to drive foot traffic and gain new social media followers. Universities can also engage students by creating educational badges for checking into various campus locations. The key is giving customers incentives to choose your business and share their experiences.

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    MSPC Social Media Marketing & Communication location-based services in-class presentation.

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    Geolocation Presentation

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    This document discusses location-based services and apps like Foursquare, Facebook Places, and Get Glue that allow users to check-in at locations. It recommends that businesses use these apps to reward customer loyalty through special deals, badges, and randomly awarded prizes to drive foot traffic and gain new social media followers. Universities can also engage students by creating educational badges for checking into various campus locations. The key is giving customers incentives to choose your business and share their experiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    87 views9 pages

    Geolocation: A.K.A Location-Based Services

    Uploaded by

    tmsoccer
    This document discusses location-based services and apps like Foursquare, Facebook Places, and Get Glue that allow users to check-in at locations. It recommends that businesses use these apps to reward customer loyalty through special deals, badges, and randomly awarded prizes to drive foot traffic and gain new social media followers. Universities can also engage students by creating educational badges for checking into various campus locations. The key is giving customers incentives to choose your business and share their experiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Geolocation

    a.k.a location-based services


    The future is mobile
    foursquare

    Gowalla

    Facebook Places

    Get Glue
    Rewards

    Competition & Ego-boosting

    Surprises

    Tips & Sharing


    reward loyalty

    give them a reason to choose you

    give them a reason to share


    You’re doing it right...
    First retailer to offer a check-in deal.
    Offers special “barista” badges.

    Free Pair of Jeans for checking in on Facebook (1000)


     25% off for checking in on Foursquare in August
     Offered $50 worth of Gap merchandise for $25 on Groupon (441,000)

    Promoted 100 randomly awarded $5 and $10 giftcards as check-in bait


    Increased foot traffic by 33% that day.
    Earned them 600,000 new Facebook and Twitter followers.
    location based apps changing the market...
    University badges
    *To get the Bookworm Bender, you have to check in to a library or study area after midnight.
    *To obtain the Smells Like School Spirit badge, check in to 5 sports venues on campus.
    *For the Quad Squatter, check in to 10 common areas.
    *For Munchies, check in to 5 different campus dining areas.
    *And to complete your pentagon of scholarly badges, check in to any 10 different locations on
    campus to obtain the College Explorer Badge.
    Is it right for your strategy?

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