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What Value Is Crowdsourcing to Corporate Social Responsibility? [STATS]

What Value Is Crowdsourcing to Corporate Social Responsibility? [STATS]

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Feb 10, 2011
Copyright:Attribution Non-commercial

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02/03/2013

 
 
 2 hours ago by Zachary Sniderman 
   
Weber Shandwick released new research
Wednesday, suggesting that “the crowd” knows a
thing or two when it comes to corporate socialresponsibility (CSR).The study, conducted last October bythe PR firm
Social Impact speciality groupin partnership withKRC Research,interviewed 216 executives from Fortune 200 companies involved with philanthropic or community outreach to determine thevalue of crowdsourcing and social media to CSR.While only 44% of the executives said they had used crowdsourcing to generateideas and spur decision making, 95% of those reported that it had been valuable to
their organization‟s CSR programming. Crowdsourcing helped create new
perspectives, new energy, build audience relationships and find new clients, thereport claimed.Social media reversed that ratio with 72% saying they had used a social mediaservice in regards to CSR, but only 59% believed that it had a positive impact ontheir communications with consumers.Facebook  (67%) was seen as the most valuable social network whileTwitter (46%) andFoursquare (44%) lagged behind blogs (60%) and LinkedIn (58%) in terms of perceived value. In anearlier report from the same sample set, Social Impact and KCR Research reported that these executives valued CSR most for its impact on critical issuesrather than more business-oriented motivations like customer loyalty. This isencouraging as CSR becomes increasingly important for major companies.Corporate social responsibility is a nebulous term that variably refers to the waybusinesses try to help and give back to the community and public well-being. CSR

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