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La Función del Community Manager

La Función del Community Manager

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Un breve y viejo manual sobre las funciones del Community Manager que tenía archivado en Mis Documentos.
Un breve y viejo manual sobre las funciones del Community Manager que tenía archivado en Mis Documentos.

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Published by: Juan Pablo Bustamante on Feb 10, 2011
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02/10/2011

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La unción deL
Community
manager
 
cómo Las empresas están organizándose
para Crear y haCer CreCer sus Comunidades
   n    v   i    m   b       2   0   0   9   e   l     b         d    p       a   e   r   c   o   y   t         i          i                i  v  
 
      A     u      t     o     r     e     s
soBre La
aerCo
L a eñl  rbl  c oL, aerco      l   l l  l  vl y q  l   l   l bl   l,   l    v  l y   l  y vl  l a, q l l  ll l y l, y l   y  y bl.n  2008  v     l v  l   q l vl b    l  ñl, y  l   l,y y  l  l cy m  l . s    l y vbl l, q       vl y    l    ,   v/  .L wb l  l aerco www.. 
 
y  l b  l l l x. s   l l sl m,  l    l  vl  y  h     ,  l aerco   h   .
ObjetivOs de la aeRCO
Rprnr  Commn Mnr n ornmo ofc
,  é,    ,   q  l  é  .
Orcr n r 
   b  , j  y , l  l y l víl  l rbl  c.
Prr n rco co  o  mpo
, q     l y cy m.
Fomnr, rnmr  r 
 l    q b    l.
soBre
territorio CreatiVo
t v    sl m mk    5 ñ  x y 30y vl   l  l  c cl, cj  ah  nv, o t J, o  t  cll - L mh, d  t  L rj,V B, p t, cl sl mú, sybk, ...H ll  lí    y,       y    l   l. e  v  l  l   cy m (c cm),   vl  v y   10 v.  1997, t v    «»    18.000 ,     l,  l q   blt,w/v,bk/t vytlb..
seRviCiOs sOCial Media (sM):
er
. sm s pl. cv ill. a-h rh. dl iyVl. p sl dvl.
vrrcn
. c cy m. sl m m. cym t & ch.
dnmcn
. sm sl. pr 2.0. a dvl (bk, , -h lwk, w, ph ). B p (  xlv  eñ).
   n    v   i    m   b       2   0   0   9   e   l     b         d    p       a   e   r   c   o   y   t         i          i                i  v  
 
elb  aerco y t v
3
L  l cy m 
1
L xl  l  l  i, h    , h í l é  l   l . d l  «l», b  l l l cym (cm),   q   í  l«     l», y q  l    v,  q l     l«»  .ex  l    cy m:l    l «-h» y l   l  l . el   v y l  l   q  l l   bl,l  bl  tw   l bk.el bjv     j l   b ,  y  l  q b      l h  l y  l  q b l   b l   cy m.
Índice1.
L l “sl mmk”2.
L  lcy m 3.
rbl lcy m 4.
Hbl l l5.
sv q ll v l cym 6.
cl 2.0: líl cy m7.
cy m b y ll
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