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Southwest Airline case study

Southwest Airline case study

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Published by Namit Kewat
case study of "Southwest Airlines Act II – An Airline in Trouble?"
case study of "Southwest Airlines Act II – An Airline in Trouble?"

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Published by: Namit Kewat on Feb 10, 2011
Copyright:Attribution Non-commercial

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08/09/2013

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Southwest Airlines Act II
 –
 An Airline in Trouble ?
Presented By
Swagat Sen Gupta 48-B Akshat Jain 60-B
Pooja Katiyar 31-B Namit Kewat 23-B
Amit Tripathi 6-B
Presented To
Prof. Hitesh Manocha
 
Background
 
In 1966, Herb Kelleher, Rollin King and John Parkerformed the company.
Initially called Air Southwest Co. but name changed toSouthwest Airline Co. in 1967.
Commenced operations in Texas connecting Houston,Dallas, San Antonio.
Jan 1971, Lamar Muse was appointed first CEO.
1973 was its first profitable year.
Kelleher became chairman in 1978.
Southwest started flying out of Texas to New Orleans in1979.
 
Background
 
After September 11 attacks, Southwest was the only airline toremain profitable while others grounded 240 planes and 70,000
workers.
In 2001, Kelleher stepped down as CEO and was succeeded by
Parker
In 2004, Southwest had 34000 employees and flew to 58 cities.
In 2004, Parker resigned and Kelly became CEO.

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