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Customer relationship management | Dissertation

Customer relationship management | Dissertation

Ratings: (0)|Views: 1,920 |Likes:
Published by Rishad D'Cruz
The effect customer relationship management has on the recruitment of Indian students to UK based colleges and universities.

High score: 73% Distinction
The effect customer relationship management has on the recruitment of Indian students to UK based colleges and universities.

High score: 73% Distinction

More info:

Categories:Types, Research
Published by: Rishad D'Cruz on Feb 10, 2011
Copyright:Attribution Non-commercial


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An investigation into the impact of customer relationship management and itseffect on student recruitment from the Indian subcontinent; A case study of Cavendish College London | Rishad D
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My gratitude extends beyond the people mentioned here. As I see it, everyone who hascontributed in some way or another to help me do this MBA bears some responsibility to meactually getting to this point. It was never my intention to study further however fate andcircumstances proved otherwise.First and foremost I would like to thank Professor Bruce Sheppy, my supervisor who was asource of encouragement especially when I was about to give up. In addition, I extend mygratitude to m
y mother Philomena D‟Cruz and Cavendish College Director 
, Mr. MohammedSadeghian who instructed me to do the MBA in the first place. Professor Alan Taylor whotaught me the importance of quality management and Professor Ambrey Scholtz who taughtme project management and gave me the opportunity to project manage the BritishAccreditation Council inspection at Cavendish College in May 2010.I realize that nowadays with so much going on in our lives with work pressures, studies and apersonal life to juggle, writing a twenty thousand word dissertation is quite a challenge.Perhaps part of the glory of getting an MBA qualification is associated with this entirebalancing act. I found encouragement in the most unexpected places and although I reached apoint of giving up on many occasions the people around made me realize that giving up is notan alternative I could consider anymore. Not for this dissertation and not for anything I setmy mind on.One major lesson I have learned that would stay with me through life, it is probably thequality of persistence and power of routine.
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I dedicate this dissertation to the stakeholders of Cavendish College.

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