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Table Of Contents

The Aztec empire
Don Cortes
Chocolate across Europe
Drinking chocolate
History
Back to the America’s
The Quakers
Chocolate as we know it
The Varieties
The Harvest
Fermentation
Drying
Roasting
Crushing and shelling
Blending
Grinding
Cocoa Butter
Cocoa Powder
Kneading
Rolling
Conching
Consumption of Chocolates in India
Nestle India
Nestlé’s story
Nestle Brands
Nestle Kit Kat
Nestle Munch
Nestle Bar One
How Cadbury Chocolate is made
Cadbury Worldwide
Cadbury Brands:
SNACKS:
BEVERAGES
CANDY
CHOCOLATES
Perk
Survey design
Sample Size and Design
Research Period
Data Collection
Data Analysis
Liking for the Chocolates
Preference according to age groups
Overall purchase of Chocolates
Influencing Factors during purchase of Cadbury Chocolates
Influencing Factors during purchase of Nestle Chocolates
Satisfaction Factor – Cadbury Chocolate
Form Preference
Pack of Chocolates preferred
Frequency of Consumption
Reasonable Price
Consumer’s Brand Loyalty
Reaction of consumer if new brand is introduced
Findings
Suggestions & Recommendations
Project Report on Consumer Behavior towards Nestle & Cadbury Chocolates
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Dissertation Project Report on Nestle & Cadbury Chocolates

Dissertation Project Report on Nestle & Cadbury Chocolates

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Published by tamal_query

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Published by: tamal_query on Feb 10, 2011
Copyright:Attribution Non-commercial

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08/05/2013

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