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Effectively Engaging People

Effectively Engaging People

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World Social Marketing Conference in September 2008, it features the insights of many of the world’s top social marketeers.

Copyright NSMC.
World Social Marketing Conference in September 2008, it features the insights of many of the world’s top social marketeers.

Copyright NSMC.

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Published by: Professor Jeff French on Feb 10, 2011
Copyright:Traditional Copyright: All rights reserved

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03/10/2013

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Effectively engaging people
Interviews with social marketing experts
 
About The NSMC
Established by the Department of Health inEngland and the National Consumer Council in2006, we are a centre of excellence for socialmarketing and behaviour change.
Our mission is to maximise the effectiveness of behaviour changeprogrammes.We do this for a growing list of public sector organisations through abroad range of strategic analysis, advice, support and training acrossall levels of the social marketing process.World leaders in our field, we draw on expertise from the UK, USA,Europe, Asia and the Pacific and adapt it to meet the needs of UKand international audiences.
 
Contents
IntroductionNancy LeeIain PotterProfessor Gerard HastingsBill NovelliDr Rowena MerrittDr William SmithDr Stephen DannSameer DeshpandeProfessor Michael RothschildDr Sue PeattieDr Jay BernhardtDoug McKenzie-Mohr, PhDJohn BromleyJames H. MintzProfessor Philip KotlerFrancois LagardeProfessor Alan AndreasenSudha TewariMike Newton-WardProfessor Jeff FrenchCraig Lefebvre, PhDResource centrei2468101214161820222426283032343638404244

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