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Its Our Health!

Its Our Health!

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The first national review of health-related campaigns and social marketing in England. (Published Jun, 2006.)

Copyright NSMC.
The first national review of health-related campaigns and social marketing in England. (Published Jun, 2006.)

Copyright NSMC.

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Published by: Professor Jeff French on Feb 10, 2011
Copyright:Traditional Copyright: All rights reserved

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12/03/2011

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National Social Marketing Centre
It’s our health!
Realising the potential of effective social marketing
Independent review, findingsand recommendations
Summary
 
Social marketing
to achieve a‘social good’
behavioural goals
systematic application
marketingconcepts andtechniques
Social marketing is:
“the systematic application of marketing concepts and techniques to achievespeci
c behavioural goals, for a social or public good”
Health-related social marketing is:
“the systematic application of marketing concepts and techniques, to achievespeci
c behavioural goals to improve heath and reduce health inequalities”
French, Blair-Stevens 2006
Further details on social marketing are included in Appendix A and available on our website
 www.nsms.org.uk
 
Social marketing report 2006 1
Acknowledgements 2The case for social marketing 3
1. The national review
7
Why the review was undertaken,how it was done, and what it involved 
2. The findings
9
 
Summary of the
ve key
ndingsThe
ndings in more detail
3. The recommendations:
21
 the framework for the first NationalSocial Marketing Strategy for Health
1: Introduction and summary of bene
ts2: Aims and objectives3: Organisational delivery and support4: What success should look like –national three-year review checklist
Appendices 39
A: Understanding and realising thepotential of social marketingB: National Social Marketing Centre –governance, aims and objectivesC: Summary of organisations that havehelped inform the reviewD: Abbreviations
Contents
It’s our health!
Realising the potential of effective social marketing

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