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YMCA Takes New Hire Orientation to the Next Level

YMCA Takes New Hire Orientation to the Next Level

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Published by Walter Orechwa

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Categories:Types, Business/Law
Published by: Walter Orechwa on Feb 10, 2011
Copyright:Attribution Non-commercial

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02/10/2011

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C
ASE
S
 TUDY 
 YMCA Takes New Hire Orientation to the Next Level
“I just wanted to take the time to tell you how wonderful thereception was yesterday. The employees actually gave a resoundinground of applause! You did an exceptional job, and we are verygrateful to you for pulling together such a professional product. Again, thank you for your insight and attention to detail.”
-Velma Williams, Vice President, Leadership Development,Birmingham YMCA
Organization
Birmingham, Alabama YMCA
Solution Implmented
Fully Custom New Hire VIdeoOrientation, delivered viaDVD and the internet withcompliance tracking.
Benefts
• Reduction in time spent inthe onboarding process• Maintenance of the YMCA’sbrand as an employer ofchoice• Consistent informationprovided to all employees• Accessibilty anywhere thereis an internet connection• Reduction in paperwork• Consistent and effectivecompliance reporting
 www.projectionsinc.com
Executive Summary
With a young and often seasonal workforce, the BirminghamYMCA was challenged to provide consistent and meaningfulinformation during the onboarding process without taking awayfrom the important work that needed to be done by these newemployees. Similarly, the Y’s management did not feel that everyexisting employee had been given a proper introduction to workingat the YMCA. The goals for this new process included elevatingthe Birmingham YMCA’s employer brand in order to recruit thebest employees in the area.
About the Birmingham YMCA
Founded in 1884, the mission of the YMCA is to put Judeo-Christian principles into practice through programs that buildhealthy spirit, mind, and body. YMCA programs guide youth, enrichfamilies, enhance health and promote intercultural understanding.Underlying every program is a focus on four key values: caring,honesty, respect and responsibility. Presently, the BirminghamYMCA has 13 branches and facilities that circle the metropolitanarea.
Establishing A Reputation as an Employer of Choice
With accelerated growth brought on by the purchase of fourbranches of SportsFirst from the Baptist Health Systems in theprevious year, the Birmingham YMCA accepted the challengeof assimilating two corporate cultures. With this forward-thinkinggrowth strategy, it became clear that the employee orientationprocess had to change. With so many employees located ina geographically diverse area in need of a comprehensiveonboarding process, the YMCA needed to approach orientation ina new way.In order to develop their new onboarding process, one thatworked for both management and for new employees, the YMCAhad to examine both the process and the information that wasbeing delivered. Their existing orientation program was extremely

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