a eet isch iaad an eee AC ey) BEST CHINESE EATERIES eam ail Duele le)earelo lr ip OM aaa 0 Lc) Ui rect caon eat 5 COCKTAILS FOR HOT DAYS inane! me: ij E. JAZZ INSIDE OUT ABI YCTOBCKMNU J>KA3 Nie Me aoe eel ne EN Ome eam ae‘Ge UCUMB Wess OSIM aM orale ar ar] econga Me BoU enact This is true about cocktails, but their basic ingredients remain unchanged for decades. Now it’s the turn of Hendrick’s gin to claim a place in the close circle of strong alcoholic drinks. Cocktails based on this Scottish gin can now be enjoyed in Moscow. Anna Semida talks to Xavier Padovani, global brand ambassador for Hendrick’s gin.“Xavier, what is Hendrick’s gin and what makes it differ cent from other Hendrick’ I made in Scotland in smal batches. Is not ‘a mass-produced produet but handerafted irom beginning taend. There ae eleven plant spices in this gin, but, most important, only Hendricks has an infusion of cucumber and Bulgarian rose “I see. And that’s why you puta slice of cucumber into every gin and tonic!" "es, exactly! But there ae other reasons as well A slice cof cucumber isa detail very easy to notice, lust imagine that youre sitting ina bar sipping a cocktail, The person next a you holds a gla in which you see alice of cucumber More than anes I've noticed that a kind of brotherno0d evolves between these 0 people. They begin to wink at teach other as if to say they're clued in tothe drink in thet lasses — i's none other but Hendsick’s. love it when our gin stimulates socializing” “You have the title of brand ambassador. What does that "My job is to visi new and promising markets where we don’t have our product yet. mow on my second visit fo Rus sia, Last year, | began to shape an idea ofthe local bar culture and barlenders. And this time I'v brought Hendick’s along” “Don't you think that the Russians are vodka drinkers, and gin has litle chance to become the number one drink?" *Vadka is popular around the world and nat enly in Russia Do you knew what struck me as strange in Moscow? You can find any wine, any champagne, even any variety of oysters, but wthenit comes to gin, only tree varieties are avaliable Im sure that Russia isa highly promising market. Two or tee {years trom nave gin will Be more popula. though it wil never be the number one eink here -n fully aware ofthis “I gather that Hendrick’ is not going to goon sale this year, right?” "Yes, that's ight. Inall countries around the world we launch our business through bars nol shops. Wie select tars which are the best, a our opinion, and arrange partes. It's very important that these parties are nt just ordinary satherings but costumed events, say in the Vietorian spr Isa kind of a game; men wearing top hats an painted or detachable mustaches, and ladies clad in fanciful dresses, Al Took sil to be quite honest, ut that's what makes t such BPATCTBO OrYPLIA U PO3bI B 6apHOM fene HOBMHKAMM HiKKOrO He yAMBULb. Ho ato kacaeTca KoKTelineii, a BOT MX OCHOBHbIE MHTpeAMeHTbI OCTAIOTCA HeEM3MeHHbIMM AecaTunetvamn. 3aB0eBaTb MECTO B y3KOM Kpyry Kpenkwx HanuTKoB NonbITaeTcA WOTNAHACKMIA (KM Hendrick’s, koxTelinu Ha OCHOBe KOTOpOro MOXKHO nonpo6osaTb Tenepb u 8B Mockee. AdHa Cemuga BCTpeTMNaCcb C 6peH7-ambaccagopom AxKNHA Hendrick’s 3asbepom Nagosann. = Bassep, molt nepatik eonpoe, nowewno,sr0 TaKOe Hendrick’ w ue of ernaaeren or Apyrie piHHOR. 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