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Growth reimagined
Prospects in emerging markets
drive CEO condence
 
14th Annual GlobalCEO Survey  Executive summary 
 www.pwc.com/ceosurvey 
 
14th Annual Global CEO Survey 2011 – Executive summary 
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1. Are conditions right for growth? .......................................................................................
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2. So companies are gearing up for markets to grow? ..........................................................
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3. Does that mean companies are abandoning developed markets? ......................................
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4. Haven’t emerging markets been part of corporate strategies for years? .............................
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5. Isn’t all that risky? ............................................................................................................
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6. What are some common elements of those new strategies? ..............................................
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7. What do CEOs expect from innovation? ............................................................................
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8. What are their approaches to innovation? ........................................................................
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9. How does technology t in?
............................................................................................
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10. Will CEOs have the talent they need as growth returns? ...............................................
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11. How are CEOs getting the most from their key staffers? ................................................
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12. What else can they do to address skills shortages? ........................................................
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13. Isn’t workforce development a job for the government? ................................................
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14. What about infrastructure? ..........................................................................................
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15. Are CEOs saying globalisation is back? .........................................................................
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Telling the CEO survey story 
 In 2011, CEOs face a global businessenvironment still recovering from theworst economic crisis in 75 years.
It’s true that the depths of the crisis arebehind us and stability has returned tomost of the world. But most majoreconomies are still grappling with theaftermath of the recession and sustainableeconomic growth is far from certain.In the 14th Annual Global CEO Survey, we set out to uncover how CEOs areapproaching growth in the post-crisisbusiness environment. We surveyed1,201 business leaders in 69 countriesaround the globe, in the last quarter of 2010, and conducted further in-depthinterviews with 31 CEOs.We found a surprising renewal of optimism: Chief executives were nearly 
as condent of growth this coming year
as in the boom years before the crisis. And what was really interesting was
where
they saw growth coming from,and
how
they were going to achieve it.
We identied three strategic focal points
among the CEOs’ responses.
This document highlights key ndings
in the 2011 CEO Survey. Please go to
 www.pwc.com/ceosurvey 
to read thefull report, the in-depth story (whichsummarises CEO views in the words of those we spoke to and which graphically 
illustrates our detailed ndings) and
explore other online tools.
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