Wine Online – What’s Next

With the proliferation of

social networks, the
internet landscape has
changed significantly.
Your customers are
more connected,
with more access
to information
than ever before.
 And, more
importantly, they
have reclaimed
control over what
your brand means.

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YOUR CUSTOMERS ARE IN
CONTROL

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If you make customers unhappy in the physical world, they might each tell 6 friends.
If you make customers unhappy on the Internet, they can each tell 6,000 friends.
-Jeff Bezos
And ecommerce
has evolved into a
viable and strong
sales outlet.

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Source: WinesVinesDATA
$1.028 billion was spent online on Cyber Monday in 2010,
the first day in U.S. retail history to surpass the billion-
dollar sales level. - comScore 

- Online sales during the holiday season through

Christmas Eve rose 15.4% year-over-year to $36.4
billion, according to MasterCard Advisors'
SpendingPulse report. 
Our industry has experienced
two years of turmoil and
challenges.
 And as a result, this often ignored channel is now
increasing in relevance to our industry every single
day.
 Systems are becoming mature.

State regulation are settling down.

Consumers are being conditioned.

The wine industry is ready.

Data is a precious thing and will last longer
than the systems themselves.

Tim Berners-Lee
Inventor of the World Wide Web
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“Search is fiber that connects the internet”
Doug Cook – Ablegrape.com

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One wine… Seven Different Ways
It CAN be done . . .
You are responsible for
managing the way your
brand is presented in a
Google Economy
Social is the lens
to discovery on
the web.

“Social is the lens for

discovery.”
Consumer generated content is on
the rise.
For people under 40,
70% of the content they read
online has been written by
somebody they know.*

*Forrester
 “It is a bull market for free
content.”-Tony Alessandra

Tyler Coleman – Dr. Vino

“Content will be the future of advertising, people distributing
and creating content for your brand will be the barometer of
your advertising success.”

Barry Schuler –
former CEO AOL/Time Warner/CEO Meteor Vineyards
 MOBILE
The Internet in your pocket
Smart phones have become
smarter.
 These wine consumers are early adopters of technology;
80% of all smart phone owners are of drinking age today:
iOS:
• 58% Income above $75K*
• 29% Age: 25 - 34
• 36% Age: 35 – 54

Android OS:
• 43% Income above $75K*
• Skew slightly younger & male
• Leading growth in Millennial Ad
consumption**

• *The Neilsen Company Q12010

• **TechCrunch Mobile:
Android Surpasses Apple as the Leading OS on Mobile Ad Network 1/13/11
Ref: HubSpot Blog, 7/2010 - 11 Mind Blowing Mobile Marketing Infographics
ENGAGEMENT
MARKETING or
Gamification
The Numbers

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Source: Zynga.com
 The Numbers

43

70
3
 The Numbers

43 year old women are the average

social gamers.*

70 percent of the US purchasing

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power belongs to women.

*Source: http://mashable.com/2010/02/17/social-gaming-survey/
Gamification of the world is
happening all over
Foursquare users unlock
and collect badges as they
check in to locations.

Captured close to 3 million users in a

year.
Get Glue. users get
awarded with badges as
they review and
consume entertainment.
iPhone app contributed to 800,000
ratings in its first 6 days.
The Huffington Post
rewards readers with
badges based on the
number of comments
they post.
The Huffington Posts receives an
estimated 100,000 comments a day.
Wine online. We believe.
www.vintank.com

@pmabray

@vintank

www.facebook.com/VinTank