Advertising has become the integral part of today’s life. Thisis because there is a wide market consisting of endless brands orproducts. The consumer today is influenced by advertising andthis result in his purchase behavior.Hence advertising has gained importance and recognition insociety. Advertising is the parameter which is used by consumersto decide on purchase of a particular product. The brand that isprojected & advertised well is going to sell well in the market.
We would like to express our heartfelt gratitude to all who havelent their hand in making this project a success.Initially we would like to extend our warm thanks to Prof. Mr. SunilKumar for guiding us and giving his valuable support and helpingus with every minute aspect on this project. Sir really made thisproject a great learning experience.We are also thankful to our institute “ INDIAN INSTITUTE OFPLANNING AND MANAGEMENT” for providing us an opportunity towork on this project and gain valuable experience and hindsighton conducting a research project.Lastly we would like to extend a very warm thanks to all therespondents who gave us their valuable inputs to make thisproject a success. It would not have been possible without them.