WEBSITE DESIGN AND DEVELOPMENT

PROPOSAL FOR METAL CROWNS LIMITED.

PREPARED BY EIGHTY FOUR INSPIRED

DATE OF SUBMISSION: 03/12/2010

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1. PROJECT BACKGROUND
Metal Crowns Ltd is an ISO9001 and HACCP certified company, meaning that its standards in
Product Quality, Hygiene, Customer Satisfaction and System efficiency are approved according
to an Internationally recognized criteria.

The company seeks to re-design its corporate website to reflect its core objectives and meet
market trends. Metal Crowns limited also wishes to engage 84inspired to develop and design its
catalogue.

2. ABOUT METAL CROWNS LIMITED

Metal Crowns Ltd has manufactured crown closures since 1978. The company has
consistently strived to provide the highest quality closures at the optimum price while offering
unparalleled customer service. From a small manufacturing facility in 1978, which catered for its
two sister bottling companies, the company has steadily grown into the region's market leader.

Metal Crowns Ltd is an ISO9001 and HACCP certified company, meaning that its standards in
Product Quality, Hygiene, Customer Satisfaction and System efficiency are approved according
to an Internationally recognized criteria.

The company’s expertise in high resolution metal printing has continuously impressed its clients
who rely on our closures not only to seal their product, but also require their Brand Logo and
details to be clearly and attractively be displayed on their bottle top.

Furthermore, Metal Crown was the first company to develop the liner printing that is used in
promotions. Its reputation in secrecy, service and acute attention to detail in highly sensitive
prize winning promotions is attested to by our client's regular use of our services.

3. ABOUT EIGHTY FOUR INSPIRED

84Inspired is a Full Service Digital Media Agency that started in 2009 and has grown
tremendously since then.

We have a team of highly talented professionals working across dedicated teams. We're
passionate about digital media and even more passionate about the work we do.

Our business vision hasn't changed since conception. We work hard and give 200% to every
client and project. So much so that our client retention is exceptional and we receive regular
referrals.

We are really proud of the work we produce and even prouder of the team who work so
passionately to produce it.

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Want to find out more about our work? The proof of the pudding is always in the eating, so
check it all out! – http://www.84inspired.com

We're experts in our field, our clients trust us and we care about your business objectives and
continued ROI (Return On Investment).

4. TARGET MARKET
TO BE DETERMINED BY CLIENT

5. WEBSITE OBJECTIVES
TO BE DISCUSSED FURTHER WITH CLIENT AND MARKETING DEPARTMENT.

6. SITE REFFRENCES
It is helpful when developing a new site to look at what competitors and others have done.
Although there are no direct competitors, and the site we develop will be stylistically and
operationally unique, kindly furnish us with a list of websites you believe should be models for
Metal Crown’s online presence.

7. THE PROPOSAL - WHERE DO WE START?

WHERE ARE WE? WHERE ARE WE GOING?
A business website is a critical part of your sales and marketing plans. As such, it must be of the
highest caliber. When you hire a salesperson, you try and hire the best, most experienced
person that you can find. You expect high standards and performance from your sales team,
why not from your website? Most business websites fail to perform as expected.

We analyze 14 areas of your website to determine if you have an effective business website
that will produce results. We look at numerous factors and criteria. We rate each of these
factors on a scale from 1 to 10. We also give each a grade, just like a school report card.

This will give you a good idea just how effective your website is. If you are getting poor results
from your website, you will be able to see clearly what needs changed in order to make it into a
stellar performer. All 14 areas are important factors to consider when designing a business
website. Each website that we critique is looked at on its own merits. We don't take into account
any mitigating circumstances surrounding your website. After all, a user will come to your site
not knowing anything more than we do when we analyze it.

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THE 14 AREAS WE ANALYZE ARE:

1. Load speed of HOME page.

A very important aspect of website performance is how fast the first or Home page loads. The
user wants to get at the information on your website as quickly as possible in order to solve their
problem. The faster your first page loads, the more impressed your user will be.

2. Load speed of entire site.

The speed of loading the other pages of your website is almost as important as the first page.
Again, your users want to see everything you have to offer in a timely manner. The longer your
pages take to load, the more customers will turn elsewhere.

3. Four Second Identification.

In the heat of designing a 'cool' website, designers often fail to make sure that their site passes
the 4 second identification test. If a visitor or potential customer comes to your site, can they tell
what your site is about and what problem it will solve in 4 seconds. If this factor can't be
identified within 4 seconds, your site fails in this category.

4. Clarity of purpose.

This follows closely on the heels of number 3. Does your site clearly tell the user what it is all
about, what problems it will solve for them, where to go to have their questions answered, and
most important how to quickly provide them with answers to what they seek?

5. Problem Solving Ability.

The main purpose of your business website is to solve a customer's problem. We analyze your
site to see how well it accomplishes this main purpose. Does it answer all possible questions a
user might have? Does it present all possible choices so the user can find the answers they are
looking for? Have you covered the material thoroughly? Is it clearly presented? Does it lead to a
satisfied client?

6. Focus.

Does your website stay focused on solving your customer's problems? Do all the graphics and
other design elements focus on the one main task of solving problems for your customers?
Don't add anything to your site that doesn't directly address your business.

7. Funneling.

Although your website is there to solve your customer's problems, by necessity, it should drive
them to purchase your products and services. The website has to be designed in such a way
that it maneuvers the user from being a lead, to a prospect, and eventually a customer. How

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well does your site do that? Is there a clear path for visitors to become customers when they're
at different stages of the selling cycle?

8. Roadblocks.

I can't tell you how many websites we've analyzed where there are purposely designed
roadblocks in place to prevent the customer from actually buying your product or service. If a
customer is ready to buy, does your site block them from paying you money or does it make it
easy for them? We check your site for any possible roadblocks preventing users from becoming
customers. Too many websites fail into this category.

9. Navigation.

Is your navigation clear and consistent? Is it obvious? Clear, simple and easy site navigation is
important for your users to have a pleasant experience when visiting your website. Do your
users know where they are on your site at all times? Do they know how to get back to the home
page? Do they know how to get to anywhere they need to get to, easily? A lot of sites lack a
simple navigation map, causing customer confusion.

10. Look and feel.

Does your website have the proper look and feel for the image your company wants to portray?
Does your website look more like a personal website instead of a corporate website? Is the
placement of design objects in agreement with your company's vision? Does everything on your
website conform to your company's standards? Is your site easy to use?

11. Psychology of the site.

You've heard the expression that first impressions are the most important. Well, the same holds
true for your company's website. Do the colors that you selected for your site coincide with your
company's philosophy? Do the color and shape of design objects complement each other? Is it
pleasing to the eyes of your users? How do you know? Have you taken a poll? We look at
backgrounds, images, colors, shapes, position of objects to determine if the psychology of your
site is proper for its intended purpose.

12. Misuse of design elements.

Too many times, designers put things on your website that they feel is 'cool' or 'neat' or worse,
'cute'. Sometimes, they will create an element, at your expense, and put it someplace because it
pleases them rather than being concerned with what it will do for your business. All design
elements on your site must have s singular focus.

13. Heroin Content.

In his classic book, Naked Lunch, William Burroughs described heroin as the ultimate product.
Why? Because people would crawl through the sewers and beg to buy it. Does your company
website have that kind of addiction? There are things that you can do with your site to make
sure it has heroin appeal.

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14. Cross Browser Compatibility.

Far too many people ignore this important design factor. I run across numerous websites every
week that aren't compatible with the most common browsers that people use. This is starting to
get some attention now that Microsoft Internet Explorer has so many security issues that people
are switching to other browsers. If our site doesn't work with these other browsers, you are
losing sales. Your site has to be specifically designed with cross browser compatibility in mind
from the beginning or you will lose visitors.

8. 84INSPIRED’S DEVELOPMENT PROCESS

Phase 1: Orientation and development of strategic concept (approximately 5 days).

•Confirm and refine objectives with Metal Crown marketing staff.

•Confirm and refine target market with Metal Crown marketing staff.
•Establish success criteria with Metal Crown marketing staff.
•Establish preliminary site and page hierarchy.
•Develop three strategies/concepts.
•Develop one or more graphic options for each strategy/concept.
•Present options for evaluation (website will be hosted on our client portal for this purpose

Phase 2: Concept approval and initial development (approximately two weeks).

•Client to select concept for refinement.

•Incorporation of feedback and revisions.
•Create site breakdown—site map, layout, style sheets, color palette, navigation, and copy,
illustration and photography needs.
•Review site in light of programming expectations and limitations.
•Develop site artwork.
•Present artwork for approval to Client.

Phase 3: Revisions, final development and programming (approximately 1 week).

•Incorporate artwork feedbacks and revisions.

•Finalize illustration, photography, and animation.
•Backend integration: template based for global editing,
Cascading style sheets (CSS), multi-platform Mac and Windows testing on Several browsers,
key words and meta tags for page indexing.
•Off line preview to Client.
•Revise site as necessary.
•Installation and testing on designated server.
•Go live (date to be determined).

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