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Table Of Contents

About the authors ix
Acknowledgements xi
Section one 17
PowerPoint 17
Section two 32
Objective setting 42
Presentational intentions: educating 49
Presentational intentions: persuading 55
Visual devices 91
The art of animation 134
Memorable presentations 153
Conclusions – why rules? 175
Acknowledgements
Testimonials
Introduction, a new approach
Just another presentation book!
Why do we present?
Why do we use PowerPoint?
Definition of ‘a good presentation’
The worst presentation ever?
A change of perspective?
What do we do that’s different?
Not a design company!
What’s in this book?
Section One
PowerPoint
PowerPoint is evil – or not!
The solution
How well do you really know PowerPoint?
Distraction,the presenter’s enemy
Which version?
Section Two
Messaging
Killer IdeaAudience focused not presenter cued
Attention span
Initial Purchasing Decision
Objective setting
Why?
Language of objectives
Audience objectives
Summary
Presentational intentions: educating
The process of teaching
Presentational intentions: persuading
A persuasive sales presentation process
The killer element
The So What? game
Section Three
Visualisation
Killer IdeaKill the cue-cards
The right look and use
Crass Little Inserted Pictures Always Rubbish & Trite: C.L.I.P.A.R.T
A visualisation example
PowerPoint as an information structuring tool
Killer IdeaKill the cue-card,use images not words
Killer IdeaMulti-media not dual media
Killer IdeaPacing information flow
Killer IdeaFour dimension presenting
Visual devices
Where does the audience look?
Basic techniques
Diagrams
Matrix
2D model
3D model
4D model
Photographs
Maps
Graphs
Ordered lists: flow chart
The use of media
Section Four
Design
The purpose of design
The communication problem: perception
Graph axes
Effective communication not just impressive presentation
Look and feel
Corporate ID presentation
Subjectivevsobjective quality
Tips and tricks
The art of animation
Purpose of animating slides
Build types
Build times
Animating
Language – precision and clarity
Audience focus
Levels of presenting
Tips for presenting
Final details
Presenting face-to-face
Memorable presentations
How good is your memory?
The research
Working Memory
Why isn’t text effective in a presentation?
How does Visual Cognitive Dissonance™ impact Working Memory?
Mnemonic processes
Passive Mnemonic Process™
Passive Mnemonic Processes™
Elaborate rehearsal
Relevance
Primacy – Recency
Narrative Association
Types of information (presentation) structure
Summary: Effective Mnemonics
Memorable Presentations: Conclusions
Conclusions – why rules?
FAQs
Afterword
Glossary
References
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Published by wittyparthi

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Published by: wittyparthi on Feb 12, 2011
Copyright:Attribution Non-commercial

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