About the authors ix
Section one 17
Section two 32
Objective setting 42
Presentational intentions: educating 49
Presentational intentions: persuading 55
Visual devices 91
The art of animation 134
Memorable presentations 153
Conclusions – why rules? 175
Introduction, a new approach
Just another presentation book!
Why do we present?
Why do we use PowerPoint?
Definition of ‘a good presentation’
The worst presentation ever?
A change of perspective?
What do we do that’s different?
Not a design company!
What’s in this book?
PowerPoint is evil – or not!
How well do you really know PowerPoint?
Distraction,the presenter’s enemy
Killer IdeaAudience focused not presenter cued
Initial Purchasing Decision
Language of objectives
Presentational intentions: educating
The process of teaching
Presentational intentions: persuading
A persuasive sales presentation process
The killer element
The So What? game
Killer IdeaKill the cue-cards
The right look and use
Crass Little Inserted Pictures Always Rubbish & Trite:
A visualisation example
PowerPoint as an information structuring tool
Killer IdeaKill the cue-card,use images not words
Killer IdeaMulti-media not dual media
Killer IdeaPacing information flow
Killer IdeaFour dimension presenting
Where does the audience look?
Ordered lists: flow chart
The use of media
The purpose of design
The communication problem: perception
Effective communication not just impressive presentation
Look and feel
Corporate ID presentation
Tips and tricks
The art of animation
Purpose of animating slides
Language – precision and clarity
Levels of presenting
Tips for presenting
How good is your memory?
Why isn’t text effective in a presentation?
How does Visual Cognitive Dissonance™ impact Working
Passive Mnemonic Process™
Passive Mnemonic Processes™
Primacy – Recency
Types of information (presentation) structure
Summary: Effective Mnemonics
Memorable Presentations: Conclusions
Conclusions – why rules?