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Car wash marketing plan

Car wash marketing plan

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4.8

(1)
|Views: 9,917|Likes:
Published by Palo Alto Software
This is a complete marketing plan example for a car wash business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.
This is a complete marketing plan example for a car wash business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.

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Published by: Palo Alto Software on Aug 18, 2008
Copyright:Traditional Copyright: All rights reserved

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11/09/2013

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Confidentiality Agreement
 The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agreesnot to disclose it without the express written permission of _________________________.It is acknowledged by reader that information to be furnished in this marketing plan is in allrespects confidential in nature, other than information which is in the public domain through othermeans and that any disclosure or use of same by reader, may cause serious harm or damage to ________________________.Upon request, this document is to be immediately returned to _________________________. ___________________Signature ___________________Name (typed or printed) ___________________DateThis is a marketing plan. It does not imply an offering of securities.
 
Table Of Contents
2.1Market Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.1.1Market Demographics . . . . . . . . . . . . . . . . . . . . 22.1.2Market Needs . . . . . . . . . . . . . . . . . . . . . . . . 32.1.3Market Trends . . . . . . . . . . . . . . . . . . . . . . . . 32.1.4Market Growth . . . . . . . . . . . . . . . . . . . . . . . . 42.2SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.1Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.2Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.3Opportunities . . . . . . . . . . . . . . . . . . . . . . . . 52.2.4Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.3Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.4Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.5Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.6Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.1Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.2Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 73.3Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 73.4Target Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.5Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.6Strategy Pyramids . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.7Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93.8Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.1Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . 104.2Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114.3Expense Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
5.1Implementation Milestones . . . . . . . . . . . . . . . . . . . . . . 135.2Marketing Organization . . . . . . . . . . . . . . . . . . . . . . . . 145.3Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . 14

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Raghu Monga added this note
really liked the plan but we are already in the bussines from last 4 months and still the break even is not reached...the situation is almost same as the reputation is gained from car repair service from last 20 years...we want it to grow fast and maybe this plan nof yours can help us doing that.. a good plan...
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