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Table Of Contents

CUSTOMER RETENTION
CONSUMER RESEARCH PROCESS
TYPES OF CONSUMER RESEARCH
THE CONSUMER BEHAVIOR RESEARCH
PROCESS
THEORY OF MOTIVATION
MOTIVATION PROCESS
THEORY OF HIERARCHY OF NEEDS
THEORY ON CONSUMER MOTIVES
CONCEPT OF PERSONALITY
Characteristics of Personality
Freud¶s Psychoanalytic theory of Personality
NEO-FREUDIAN THEORY OF PERSONALITY
TRAIT THEORY OF PERSONALITY
PERSONALITY TRAITS
Theory of Perception
Theories of Perception
Sensory Perception
Gestalt Theory of Perception
CONSUMER LEARNING
Behavioural Learning Theories
COGNITIVE ASSOCIATIVE LEARNING
INSTRUMENTAL CONDITIONING
Modeling or Observational Learning
SPLIT ±BRAIN THEORY
INVOLVEMENT THEORY & MEDIA STRATEGY
MEASURES OF INVOLVEMENT
Marketing Applications of Involvement
CULTURE
WAYS OF LEARNING CULTURE
CHRACTERISTICS OF CULTURE
SOME CHANGES IN OUR CULTURE
TYPES OF CULTURE
Sub -Culture
CROSS -CULTURES
CROSS ±CULTURES ±CULTURAL VALUES
GROUPS
SOCIAL CLASS
REFERENCE GROUPS
Classification of Reference Groups
Factors affecting Reference Group¶s Influence
Characteristics of opinion leaders
FAMILY
FUNCTIONS OF THE FAMILY
FAMILY LIFE CYCLE
Family Life Cycle ( FLC)
Family Life Cycle ( FLC )
FAMILY DECISION MAKING
CONSUMER DECISION PROCESS
Consumer Decision Process
Types of Problem Recognition
Types of Search ±Internal & External Search
Information Search -External Search
Evaluation of Alternatives
Outlet Selection
Factors determining retail outlet selection
Consumer characteristics to store choice
In store Purchasing Behavior
In store purchasing behaviour
PURCHASE
Customer satisfaction Vs Dissatisfaction
Post consumption outcomes
Post-Purchase Behaviour
HOWARD -SHETH MODEL
NICOSIA MODEL
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CONSUMER BEHAVIOUR

CONSUMER BEHAVIOUR

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Published by Suresh Savari

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Published by: Suresh Savari on Feb 12, 2011
Copyright:Attribution Non-commercial

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04/14/2013

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