Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
70Activity
0 of .
Results for:
No results containing your search query
P. 1
Laundromat marketing plan

Laundromat marketing plan

Ratings:

4.81

(1)
|Views: 11,575|Likes:
Published by Palo Alto Software
This is a complete marketing plan example for a laundromat business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.
This is a complete marketing plan example for a laundromat business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.

More info:

Published by: Palo Alto Software on Aug 19, 2008
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

08/08/2013

pdf

text

original

 
Confidentiality Agreement
 The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agreesnot to disclose it without the express written permission of _________________________.It is acknowledged by reader that information to be furnished in this marketing plan is in allrespects confidential in nature, other than information which is in the public domain through othermeans and that any disclosure or use of same by reader, may cause serious harm or damage to ________________________.Upon request, this document is to be immediately returned to _________________________. ___________________Signature ___________________Name (typed or printed) ___________________DateThis is a marketing plan. It does not imply an offering of securities.
 
Table Of Contents
2.1Market Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.1.1Market Demographics . . . . . . . . . . . . . . . . . . . . 32.1.2Market Needs . . . . . . . . . . . . . . . . . . . . . . . . 32.1.3Market Trends . . . . . . . . . . . . . . . . . . . . . . . . 42.1.4Market Growth . . . . . . . . . . . . . . . . . . . . . . . . 42.2SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.1Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.2Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.3Opportunities . . . . . . . . . . . . . . . . . . . . . . . . 62.2.4Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.3Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.4Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.5Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.6Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.1Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.2Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 73.3Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 73.4Target Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.5Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.6Strategy Pyramids . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.7Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.8Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.1Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . 94.2Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104.3Expense Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5.1Implementation Milestones . . . . . . . . . . . . . . . . . . . . . . 125.2Marketing Organization . . . . . . . . . . . . . . . . . . . . . . . . 125.3Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . 13

Activity (70)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
nakz87 liked this
F'Kim Nancy C liked this
Eila Amiera Musa liked this
Xue Yee liked this
Cornetto Lurve liked this
Prince Bsba liked this
Daniel Humphrey liked this
Meili Chen liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->