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Coffee bar marketing plan

Coffee bar marketing plan

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Published by Palo Alto Software
This is a complete marketing plan example for a coffee bar business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.
This is a complete marketing plan example for a coffee bar business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.

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Published by: Palo Alto Software on Aug 19, 2008
Copyright:Traditional Copyright: All rights reserved

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02/09/2014

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Confidentiality Agreement
 The undersigned reader acknowledges that the information provided by _______________ in thismarketing plan is confidential; therefore, reader agrees not to disclose it without the expresswritten permission of _______________.It is acknowledged by reader that information to be furnished in this marketing plan is in allrespects confidential in nature, other than information which is in the public domain through othermeans and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.Upon request, this document is to be immediately returned to _______________. ___________________Signature ___________________Name (typed or printed) ___________________DateThis is a marketing plan. It does not imply an offering of securities.
 
Table Of Contents
2.1Market Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.1.1Market Demographics . . . . . . . . . . . . . . . . . . . . 22.1.2Market Needs . . . . . . . . . . . . . . . . . . . . . . . . 22.1.3Market Trends . . . . . . . . . . . . . . . . . . . . . . . . 32.1.4Market Growth . . . . . . . . . . . . . . . . . . . . . . . . 32.2SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.2.1Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . 42.2.2Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . 42.2.3Opportunities . . . . . . . . . . . . . . . . . . . . . . . . 42.2.4Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.3Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42.4Product Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.5Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.6Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3.1Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.2Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 73.3Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 73.4Target Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73.5Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.6Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.7Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93.8Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.1Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . 94.2Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114.3Expense Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
5.1Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 135.2Marketing Organization . . . . . . . . . . . . . . . . . . . . . . . . 135.3Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . 13

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