Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
126Activity
0 of .
Results for:
No results containing your search query
P. 1
Women's shoe store marketing plan

Women's shoe store marketing plan

Ratings:

4.45

(11)
|Views: 20,747|Likes:
Published by Palo Alto Software
This is a complete marketing plan example for a Women's shoe store business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.
This is a complete marketing plan example for a Women's shoe store business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. This marketing plan was created with Marketing Plan Pro, the most popular marketing plan software. Learn more at www.paloalto.com.

More info:

Published by: Palo Alto Software on Aug 19, 2008
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/09/2014

pdf

text

original

 
Confidentiality Agreement
 The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agrees notto disclose it without the express written permission of _________________________.It is acknowledged by reader that information to be furnished in this marketing plan is in allrespects confidential in nature, other than information which is in the public domain through othermeans and that any disclosure or use of same by reader, may cause serious harm or damage to _________________________.Upon request, this document is to be immediately returned to _________________________. ___________________Signature ___________________Name (typed or printed) ___________________DateThis is a marketing plan. It does not imply an offering of securities.
 
Table Of Contents
2.1Market Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.1.1Market Demographics . . . . . . . . . . . . . . . . . . . . . 32.1.2Market Needs . . . . . . . . . . . . . . . . . . . . . . . . . 32.1.3Market Trends . . . . . . . . . . . . . . . . . . . . . . . . 32.1.4Market Growth . . . . . . . . . . . . . . . . . . . . . . . . 52.2SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.1Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . 52.2.2Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . 62.2.3Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . 62.2.4Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62.3Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . 62.4Product Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72.5Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72.6Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.1Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.2Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . 83.3Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.4Target Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83.5Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93.6Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93.7Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103.8Marketing Research . . . . . . . . . . . . . . . . . . . . . . . . . . 10
4.1Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . 104.2Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114.3Expense Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
5.1Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145.2Marketing Organization . . . . . . . . . . . . . . . . . . . . . . . . . 155.3Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . 15

Activity (126)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Tanpopo Ikuta liked this
Nadia Bashir liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->