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Impact of branded stores on kiranas

Impact of branded stores on kiranas

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Published by: IshwaryaB on Feb 12, 2011
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BUSINESS RESEARCH METHODOLOGY IMPACT OF BRANDED RETAIL CHAINS ON SMALL RETAIL SHOPSFINAL REPORT CHIRANJITH BASU (09BSHYD0234) – 39HARSIMRAN (09BSHYD0313) - 61ISHWARYA.B (09BSHYD0326) – 59ROHITH (09BSHYD0539) – 60SNEHA MEGHANI (09BSHYD0830) - 71GROUP 8
Submitted toProf. SashikalaBRM faculty
IBS, HYDERABAD
11, January, 2010 
I.N.D.E.X
 
INTRODUCTION……………………………………………………………………………….1LITERATUREREVIEW…………………………………………………………………………7
a) Conceptual Framework…………………………………………………………….9
 b)
Attributes identified in theliterature……………………………………….14
c)
Store Image and Consumer Shopping Habits: IndianContext…..17
d)
Traditional Retailers Perceptions About Organized Retail……….19
EXECUTIVE SUMMARY……………………………………………………………………22PROBLEM DISCOVERY……………………………………………………………………24
 
METHODOLOGY……………………………………………………………………………26
a)
Perceived importance of store attributes………………………………27
 b)
Exploratory research…………………………………………………………….28
c)
Experiencesurvey………………………………………………………………….29
i)
Diagnosing a situation…………………………………………29
ii)
Depth Review……………………………………………………….30
d)
Secondary Data Analysis………………………………………………………32
i)
Qualitative Fact Finding……………………………………...32
ii)
Problem Definition……………………………………………..34
iii)
Questionnaire Formation…………………………………….35
iv)
Questionnaire…………………………………………………..…36
SAMPLING…………………………………………………………………………………..…43
a)
Sample planning…………………………………………………………………43
 b)
Sampling Generation……………………………………………………..…..44
c)
Scales………………………………………………………………………………….46
d)
Survery Method………………………………………………………………….47
SPSS SCREEN SHOTS
 
a)
Factor Analysis…………………………………………………………………… 49
 b)
Regression…..……………………………………………………………………..53
ANALYSIS OF THE CONSUMER CHOICE OFFORMAT………………………..55CONCLUSION………………………………………………………………………………….59REFERENCES……………………………………………………………………………………60
INTRODUCTION:
As economic figures suggest that consumers are slowing returning to thehigh street and big flagship stores such as M& S report an increase in sales,is the high street back in business? The world of retail has the customary high and lows of a theme park rollercoaster and as one big high street name makes an attempt at a comebackanother sinks into despair and is deserted by its previously loyal following.Marks and Spencer’s seems to have made inroads on its rather disastrouspast couple of years but in a high street saturated with stores, consumersare presented with an increasing amount of choice and competition, wewanted to discover how retail behavior changed in 2005 and the implicationsand consumer trends for 2006.

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