How many of us get truly dirty in the 21st century?
Judging by our spotless clothesand our immaculate apartments,dirt is almost a thing o the past.In act, dirt has become so rarethat it has a certain value.Diesel’s denim scientists know that, which is why they’ve been working on dirt ormulations ormore than a decade.Now the results o their efortscan be revealed.
Welcome to e Dirty New Age.
Tis new collection o delightul-ly dirty denim explores the worldo grubbiness in all its orms: mud,grass, sand, paint – and more ex-otic breeds o stain such as chalk,oam and rust.Natural materials and the latesttechnology have been combinedto create jeans that are dirty at analmost molecular level. And you can rest assured that ev-ery pair has been distressed to theperect degree o decadence.But who will wear such gar-ments? Who are the denizens o the Dirty New Age, the new grimesyndicate? We sent our muck-raking report-er out onto the streets to unearththe Icons o Dirt.o our surprise, they spoke reely to us about their tarnished lives. We think you’ll dig their dirt.
It’s a dirty job…