ENTERING THE CULTURE
The true test of popularity is when the catch phrase of a cartoon becomes part of the language. "Yabba-dabba-doo" is one good example, but others like Astro's "Rats rallright Reorge," and of course, Yogi's "smarter than the average bear" have becomeuniversal as well. Hanna-Barbera's characters have had a knack for entering the culturesince the beginning. Partly due to the immense power of television, and partly due tothe great writing, design and voice characterizations of the characters, everyone fromHuckleberry Hound on down has influenced American pop culture.
The Flintstones effect
is obvious. Try singing the theme song at a party and seehow many people join in-- and know all the words! (OK, maybe not the part about"through the courtesy of Fred's two feet." But that's a tricky line.) Even before theStone Age, the beatnik era saw the impact of Maynard G. Krebs ("You rang?") and theequally cool, like, feline hipster, Mr. Jinx. "I hate you meeses to pieces" was oneveryone's lips in 1958. Many fathers have been tempted to say, "my son, my son," after our own Doggie Daddy. And who hasn't said, "Exit...stage left!" when in a tight spot?(if not out loud, then under your breath.)It's always amusing to hear someone brag that they are "smarter than the av-er-age bear." While it works well for Yogi, it is kind of self-deprecating for humans to say. Butthat's the nature of the beast. A catch phrase becomes a catch phrase, even if it meansadmitting you're not too bright!Bill BurnettCreative Director