Description

Winning By Sharing is a term introduced into mainstream business language by Leon Benjamin in his book Winning By Sharing. It is defined as a state of cooperation between individuals, companies and nation states where there is a continuous fair exchange of value as opposed to the prevailing nature of business and government that is predicated on the notion of "I win. You lose." The the book's theme is derived from, and inspired by a number of ground breaking research findings most notably from Yochai Benkler (professor of Law at Yale University) and Jean Francois Noubel. Benkler's definitive paper, Coase's Penguin, or Linux and the Nature of the Firm, on the implications of the Open Source movement concludes that peer to peer sharing as a means of production is inherently more efficient and resilient than hierarchical, command and control organisational models. Noubel is a world expert on Collective Intelligence and states that "a company's future is less about the nature of its issues, and more about its capacity to invent social structures able to solve them."