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Table Of Contents

2.0Green Marketing in the Electricity Industry
2.1 What Is Green Power Marketing?
2.2Utility Green Pricing Experience
2.3Retail Competition Pilot Programs
2.4Merits and Drawbacks of Green Power Marketing
3.1Private Goods and Public Goods
3.2Does Renewable Energy Supply Public Goods?
5.1Take Advantage of Community and Social Dynamics
5.2Assure Customers that They Can “Make a Difference”
5.3Emphasize Customer Retention
5.4Enhance Private Value
References
Appendix A: Policy Implications—A Research Agenda
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Published by Gaurav Dutt

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Published by: Gaurav Dutt on Feb 15, 2011
Copyright:Attribution Non-commercial

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