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The_Shift-2ndEd-Allison_Cerra_FINAL-en

The_Shift-2ndEd-Allison_Cerra_FINAL-en

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Published by: Daniel Julián Cárdenas Ortiz on Feb 15, 2011
Copyright:Attribution Non-commercial

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12/07/2013

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T
ST
Allison CerrA & ChristinA JAmes
the evolving mArket, PlAyers AndBusiness models in A
2.0
World
2
d
edition
 
The Web has transformed our daily lives. While theInternet of the 1990s was largely characterized by one-way, text-laden information, the Web of today offers adynamic, interactive, multimedia experience unique toeach user. The impact on underlying networks is equallyseismic, as operators struggle to address a seeminglyinsatiable broadband appetite on the part of end users. Developers nd themselves in an equally dauntingconundrum as many struggle to generate prot in afragmented world of devices, operating systems andnetworks. Indeed, the very innovation of the Web isthreatened by the increasing cost of capital facingnetwork providers and a lack of protable businessmodels confronting developers.As the Web has transformed the way we interactand communicate, so too must business models betransformed to address these new opportunities. Theestimated $100 billion market opportunity that resultswhen service providers offer a growing web developercommunity access to powerful network-basedcapabilities fuels future innovation and creates a newecosystem of fruitful interdependencies. End usersbenet from a better experience, developers benetfrom a richer set of capabilities, and service providersbenet from monetizing these currently guardedcapabilities. In the end, the impacts to larger socialconcerns, including those in education, governmentand healthcare, stand to redene the landscape forWeb 2.0 citizens in a global economy.
www.theshiftonline.com
 
The
ShifT
Alls CrrA & ChrstA JAms
th vlvg mArkt, PlAyrs ABusss mls  A
2.0
Wrl
2
nd
d

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