The Web has transformed our daily lives. While theInternet of the 1990s was largely characterized by one-way, text-laden information, the Web of today offers adynamic, interactive, multimedia experience unique toeach user. The impact on underlying networks is equallyseismic, as operators struggle to address a seeminglyinsatiable broadband appetite on the part of end users. Developers nd themselves in an equally dauntingconundrum as many struggle to generate prot in afragmented world of devices, operating systems andnetworks. Indeed, the very innovation of the Web isthreatened by the increasing cost of capital facingnetwork providers and a lack of protable businessmodels confronting developers.As the Web has transformed the way we interactand communicate, so too must business models betransformed to address these new opportunities. Theestimated $100 billion market opportunity that resultswhen service providers offer a growing web developercommunity access to powerful network-basedcapabilities fuels future innovation and creates a newecosystem of fruitful interdependencies. End usersbenet from a better experience, developers benetfrom a richer set of capabilities, and service providersbenet from monetizing these currently guardedcapabilities. In the end, the impacts to larger socialconcerns, including those in education, governmentand healthcare, stand to redene the landscape forWeb 2.0 citizens in a global economy.