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Table Of Contents

INTRODUCTION
State wise Capacity
Region wise Capacity
Mechanics of Distribution Channels of Sector
Energy and Transport Requirements
Government Policies
Price and Distribution Controls (1940-1981):
Prices
Margins
Returns
Export of cement from India
Indian Technology Advantage
Brands of cement
The Various Units located across the country:
COMPANY¶S VISION & MISSION
Birla Cement Vision
Birla Cement Mission:
Integrity
Commitment
Passion
THREAT FOR ENTRANTS:
BARGAINING POWER OF SUPPLIERS:
COMPETITIVE RIVALRY BETWEEN EXISTING PLAYERS:
BARGAINING POWER OF BUYERS:
THREAT OF SUBSTITUTES:
The Board of Directors
ORGANIZATION¶S DIFFERENT FUNCTIONAL DEPARTMENTS
Finance Department
DIVIDEND
Supply Chain Department
SWOT ANALYSIS
AWARDS FOR BIRLA CORPORATION
S. NO. AWARDS AWARDED BY YEAR UNIT
Introduction
There are seven main aspects of a promotional mix these are:
Marketing mix
How to Establish a Promotional Mix
Elements of promotion mix
Strategies of promotion mix
Communication Model ± AIDA
Promotion through the Product life cycle. -
STATEMENT OF THE PROBLEM
HYPOTHESIS
RESEARCH DESIGN
LIMITATIONS OF THE STUDY
SUGGESTIONS
POSSIBLE ADVERTISEMENT METHODS
CONCLUSION
ANNEXURE
QUESTIONNAIRE
BIBLIOGRAPHY
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SUMMER INERSHIP PROJECT

SUMMER INERSHIP PROJECT

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Published by Juhi Janwani

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Published by: Juhi Janwani on Feb 15, 2011
Copyright:Attribution Non-commercial

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