The brand chosen by me is
Lifebuoy is the product of UNILEVER. Lifebuoy gives you perfect washing hands with soap. Lifebuoycontains unique ingredients that cannot be found in other soap, thus it is aworthy product to remove germs filled in hands better.In these daysLifebuoy has become more than just a bar of soap for washing hands – thebrand provides hygiene and health solutions for families.
In all four varieties of soap, Lifebuoy’slogo is of
in its logo.
pack is of Red color inwhich soap bar color is Red.
pack is of green color inwhich soap bar color is also Green color.
pack is of Blue colorin which soap bar color is white, while in
Lifebuoy Active fresh
pack is of yellow color and soap bar color is yellow.Green is the color of nature,fertility, life. Green symbolizes secure, natural relaxed, self-respect and wellbeing. It also means learning, growth, balance and harmony. Red is thewarmest of all colors. Red is the color most chosen by extroverts. On thenegative side red can mean temper or anger. Yellow is the color of
Caution,novelty, temporary, warmth.
White is the color of purity. White means kindnesswhile Blue Commands respect authority.Lifebuoyuses all these colors togive a correct impression of the product in the minds of the consumers.
Institute of Business Management --– Consumer BehaviorPage 3