Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
14Activity
0 of .
Results for:
No results containing your search query
P. 1
The Ladies' Shoes Co.,Ltd

The Ladies' Shoes Co.,Ltd

Ratings: (0)|Views: 1,534 |Likes:
A large selection of women fashion shoes available now at The Ladies' Shoes shop.
A large selection of women fashion shoes available now at The Ladies' Shoes shop.

More info:

Categories:Business/Law
Published by: Pimpilai Vl' Sweetiie on Feb 16, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/17/2014

pdf

text

original

 
Page|
i
 
Page|
i
Preface
This Project is a part of 1203302 Project Feasibility Study and EvaluationCourse in the second semester of 2010. In this project is studying the feasibility of fashion footwear business in Chiang Rai, which including of background and reason of business, situation of industry, competition analysis, marketing feasibility, the technicalprocess, the financial feasibility, and risk analysis in fashion footwear business.This project is useful to everyone who interested to get knowledge andinformation about fashion footwear business before makes decision to investment. Itinclude operation process covering all of the pre-operating cost of fashion footwearbusiness,We are hopeful that our project will provide more benefits to people whointeresting in business. If there is any error in this project, we apologize at thisopportunity.Group MemberMiss Araya RojjanatranonMiss Wichanut RungroatMiss A-porn NantanoiMiss Pimpilai ChaiyatepMiss Wansiri Wonglaongpakdee
 
Page|
ii
Table of Contents
 Preface ............................................................................................................................... iTable of Content ............................................................................................................... ii
Chapter 1 Introduction
...................................................................................................
1
 1.1 Background and Significant of the project .............................................................. 21.2 Project Objective ..................................................................................................... 51.3 Benefits of Project ................................................................................................... 5
 
1.4 Activities / Time frame ............................................................................................ 6
 Chapter 2 Industry Profile
..............................................................................................
7
 2.1 Nature of industry .................................................................................................... 82.2 Situation of industry .............................................................................................. 152.3 Product and Service ............................................................................................... 182.3.1 Product ........................................................................................................ 182.3.2 Product sample ........................................................................................... 192.3.3 Service ........................................................................................................ 232.4 Vision..................................................................................................................... 232.5 Mission .................................................................................................................. 242.6 Business strategy ................................................................................................... 242.6.1 Corporate level ........................................................................................... 242.6.2 Business level ............................................................................................. 242.6.3 Functional level .......................................................................................... 24
Chapter 3 Market feasibility Study
.............................................................................
27
3.1 Marketing Analysis................................................................................................ 283.1.1 General Environment Analysis ................................................................... 283.1.2 Competition analysis (3C Analysis) .......................................................... 323.2 STP Analysis ......................................................................................................... 393.2.1 Segmentation .............................................................................................. 403.2.2 Target market .............................................................................................. 403.2.3 Positioning .................................................................................................. 403.3 Marketing Mix Strategy......................................................................................... 413.3.1 Product ....................................................................................................... 413.3.2 Price ............................................................................................................ 433.3.3 Place............................................................................................................ 443.3.4 Promotion ................................................................................................... 453.4
 
Sale Forecast/Profit Estimation ............................................................................. 473.5 Marketing Expense ................................................................................................ 683.6 Conclusion ............................................................................................................. 71
Chapter 4 Technical feasibility Study
..........................................................................
72
4.1 Production / Operation Analysis............................................................................ 734.1.1 Product Characteristic................................................................................. 734.1.2 Production / Service Process ...................................................................... 794.1.3 Location and Layout ................................................................................... 804.1.4 Tool / Equipment ........................................................................................ 884.1.5 Logistic Management ................................................................................. 944.1.6 Facility Management .................................................................................. 964.2 Cost of Investment .................................................................................................. 974.2.1 Pre-Operating cost ...................................................................................... 974.2.2 Investment cost ......................................................................................... 102

Activity (14)

You've already reviewed this. Edit your review.
Geuelly Templado liked this
1 thousand reads
1 hundred reads
kheytz_901649906 liked this
fkkfox liked this
Nnyl Zednanref liked this
Nnyl Zednanref liked this
Nnyl Zednanref liked this
kheytz_901649906 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->