AAP Publishers Report Strong Growth in Year-to-Year, Year-End Book Sales:$11.67 Billion Sales Mark +3.6 Percent Increase vs Calendar Year 2009,December Sales Rise +2.4 Percent;E-book Sales Continue to Break Records with +164.4 Percent Gains for 2010
New York, NY, February 16, 2011—
US publishers’ book sales across all platforms increased+2.4 percent in December 2010 vs December 2009 and +3.6 percent for the full year vs 2009, itwas reported today by the Association of American Publishers (AAP). Virtually every book publishing category showed growth in one or both comparisons, with the phenomenal popularity of E-books continuing.“As more formats have evolved and are served by the publishing community, consumers havemore choices. These strong sales numbers reflect the efforts of AAP publishers and the responseof book audiences,” said Tom Allen, President and CEO, AAP. Among the highlights*: · Total sales for December 2010 were strong, showing a +2.4 percent gain vs December 2009 ($1.58 Billion vs $1.54B).· Total sales for calendar year 2010 also jumped +3.6 percent vs calendar year 2009($11.67B vs $11.25B) · E-books grew a dramatic +164.8 percent in December 2010 vs the previous year ($49.5Million vs $18.7M). In the AAP’s ninth year of tracking this category, E-books once againincreased significantly on an annual basis, up +164.4 percent for 2010 vs 2009 ($441.3M vs$166.9M). E-book sales represented 8.32 percent of the trade book market in 2010 vs 3.20 percent the previous year. A chart tracking nine years of E-book sales is included below.