The Retail Sector is the largest sector in India after agriculture, accounting for over 10 per cent of thecountry’s GDP and around 11 per cent of the employment. As an MBA (Retail Management) student Ihave done my summer internship in retail store Vishal mega mart, Model house, Jalandhar-II. During mytraining I have done price gap analysis between Vishal mega mart, Reliance fresh & V-Mart on non-foodcategory. After that Consumer perception about Vishal mega mart, Model house, Jalandhar-II. Accordingto analysis I observe that customer of the Vishal mega mart; Jalandhar-II is not fully satisfied with their services. Because of less variety, assortment, poor services & unprofessional employees behavior.
VISHAL MEGA MART
is situated little bit outside the main Jalandhar city in, Bastisheikh, Model House. This store total area is 10000 sqft. Total sales area is 8500 sqft. & 1500 sqft. D.C.(distribution channel) area. So its small format retail outlet. And they are targeting mainly local middleclass people. Its daily average sale is near about 80000 to 100000 Rs.
INTRODUCTION OF INDIAN RETAIL INDUSTRY
Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around 11 per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the mostdynamic and fast paced industries with several players entering the market. But because of the heavyinitial investments required, break even is difficult to achieve and many of these players have not tastedsuccess so far. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India isgradually inching its way toward becoming the next boom industry. The whole concept of shopping hasaltered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India.Modern retail has entered India as seen in Sprawling shopping centers, multi-storied malls and hugecomplexes offer shopping, entertainment and food all under one roof.
BY: MUKESH RANA