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Whitepaper:HowtoSociallySyndicateYourWebsite

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September2008

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IntroducingSocialSyndication

Socialsyndicationscalesword‐of‐mouthmarketingtotheInternetage.UsersareincreasinglyspendingtimeonsocialsitessuchasFacebookandMySpace.Offeringwidgetssoyouruserscanshowoffwhattheyaredoingonyourwebsiteextendsyourpresencevirallytotheirfriends.Socialsyndicationoffersthreeprimarybenefits:traffic,premiumadvertisingopportunities,andbrandawareness.

BenefitsofSocialSyndicationBenefitDescription

DriveTrafficBysociallysyndicatingyoursite,youruserswillcontinuallyupdatetheirfriendswiththeiractivityonyoursite.Itislikelythattheirfriendswillhavecommoninterests,leadingtoclickthroughstoyoursiteastheirfriendscheckoutwhattheyaredoingonyoursite.PremiumAdvertisingOpportunitiesOfferingasocialmediapackagetoyouradvertisersprovidesyouradsalesteamwithapremiumofferingandadditionalrevenue.BrandAwarenessExtendingyourwebsite’scontentonyourusers’profilesdrivesbrandawarenessamongtheirfriends.Dependingonthetypeofcontentonyourwebsite,therearetwotypesofsocialsyndicationwidgets,contentanduseractivitywidgets.Whilereadingthiswhitepaper,thinkaboutyourwebsite’scontentandwhichofthesetypesofwidgetsmakesenseforyourusers.

TypesofSocialSyndicationSocialSyndicationTypeDescriptionExamples

Content/DataContentwidgetsshowyourwebsite’sdynamiccontentonsocialnetworkfanpagesandyourusers’profiles.Inaddition,contentwidgetscanletuserssearchintoyourwebsite’scontenttofindrelevantdata.

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TopratedproductsUserActivityUseractivitywidgetsshowwhatyourusersaredoingonyourwebsiteontheirsocialnetworkprofilesandnewsfeeds.

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