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Newsletter 2/17

Newsletter 2/17

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Published by msikes6568
The Skinny...a daily double-shot of digital goodness.
The Skinny...a daily double-shot of digital goodness.

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Published by: msikes6568 on Feb 17, 2011
Copyright:Attribution Non-commercial

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02/17/2011

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The Skinny«
 A daily double shot of digital goodness.
The Skinny is a synopsis of current digital marketing and social media trends. The Skinny¶s mission is to deliver the buzzto you in a few minutes or less so you can be in the know and focus on what matters most- your work.
Ev 
erything 
is becoming a platform
 
y
Cars now have apps, and somecan even update your FB status.
y
 WiFi enabled refrigeratorsare now being built with apps, so users can catch their favorite songon Pandora or tweet about what they¶re snacking on.
y
The iBody Toilet hasscales that measure your weight.
 
y
 TV is the next platform
.
 
Google is working on an Android based, ARM powered Google TVplatform. Users will be able to find exactly the type of content they are looking for, and then easilyrate the quality of the content they just watched.
y
The stage is set for the future of TV: aheavyweight bout between two tech giants.Google v. Apple.
Social Media: A New Political Weapon?
y
 
People in Tunisia and Egypt used social media as astarting pointto begin protesting and as a way to organizethemselves.
 
y
 
Facebook users in Tunisia usedFacebook as a way to organize the ³Dignity Revolution´- rallies and demonstrations whichultimately resulted in the resignation of then President Bin Ali.
y
 
Egyptian users organized events on FB that thousands joined online and in the streets of Cairo. The events have also drawn support from FB users worldwide. Hosni Mubarak andhis 30+ year grip on Egypt couldn¶t outlast the power of the people.
y
 
People in two countries have overcome oppression with the help of Facebook. Stay tunedto see what happens inIran.
The continued power of the smart phone
y
 
The mobile photography fad is beginning to blossom into an all-out rage for mobile users.
y
 
Sharing photos is nothing new to smart phone users, FB and Flickr have dominated social photography.
y
 
New apps likeInstagram,PicPlz,Path,Dailybooth, are available for smart phone users, and are gaining popularity.
 
y
 
Online sites likeTumblr ,Gowalla,Posterous, andFoursquareare offering users more ways to share photos too.
y
 
Instagram just received a $7m investment which it says will used to ³scale up´ its operation,which already has more than 1.75 million active users posting over 300k photos a day.
 
y
 
³W 
e¶re in a unique time right now because of the power of the cell phone with the twocameras, both the front and the back, and the broadband networks that allow photos to be shared simply and consumed through social networks in realtime.´ ~Brian Pokomy, CEO ofDailybooth
 
y
Path, which calls itself ³the personal network´, and limits its users to only 50 friends, picked up a little more than$8.5m in investments which it says will be used to hire more engineers and designers.
y
Path hasn¶t given out an official number of users, but it says Path users have shared over 2m ³moments´ with³close friends and family.´ 

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