Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Buy Now $595.00
Standard view
Full view
of .
Look up keyword or section
Like this
4Activity

Table Of Contents

I. EXECUTIVE SUMMARY
CONCLUSIONS
BACKGROUND
WHAT CHANGED IN THE YEAR SINCE OUR EARLIER REPORT?
THE PLAYERS
II. CSERIES HISTORY
INITIAL STUDIES
INITIAL EVOLUTION
ALTERNATIVES
ENGINE SELECTION
PROGRAM PRODUCTION TIMELINE
FIRST ORDERS
III. MARKET DRIVERS
AIRBUS NEO
BOEING 737
UNSUCCESSFUL 100-SEATERS
THE SLOW START
IV. TECHNICAL DATA AND CAPABILITIES
DESCRIPTION OF THE CSERIES
ADVANCED MATERIALS
AERODYNAMICS
ENGINES
AVIONICS
MAINTENANCE TECHNOLOGY
TECHNICAL DATA
PERFORMANCE
COMPETITIVE COMPARISON
V. PRODUCTION MODEL
WHAT IS DIFFERENT FROM BOEING OR AIRBUS?
CIASTA
SUPPLY CHAIN
ALENIA
CHINA
FLY-BY-WIRE
VI. PREVIOUS RE-ENGINE PROGRAMS
THE SUCCESS OR FAILURE OF RE-ENGINING PROGRAMS
DERIVATIVE MODELS WITH NEW ENGINES HAVE MIXED MARKET RESULTS
AFTERMARKET RE-ENGINING PROGRAMS
BOTTOM LINE
VII. THREATS
AIRBUS
BOEING
BOMBARDIER
EMBRAER
TIMELINE
VIII. ECONOMICS
OPERATING ECONOMICS
SPECIFIC FUEL CONSUMPTION
MAINTENANCE COST
LANDING AND ENVIRONMENTAL FEES
CREW COSTS
OVERALL ECONOMIC PERFORMANCE
A 150-SEAT CSERIES
THE BENEFITS OF EARLY ADOPTION
IX. BUSINESS CASE
THE CUSTOMER PERSPECTIVE
THE LESSOR PERSPECTIVE
THE MANUFACTURER PERSPECTIVE
P. 1
The Business Case for the Bombardier CSeries

The Business Case for the Bombardier CSeries

Ratings: (0)|Views: 739|Likes:
Published by Addison Schonland
The business case for the Bombardier CSeries is sound. Although Bombardier is pursuing a narrow market segment, 100-149-seats, this is hardly an inconsequential market. There is an estimated market of more than 6,000 aircraft over 20 years, accounting for traffic growth and retirements/replacements. Airbus and Boeing are trending toward up-gauging their airplanes, which means largely abandoning this market segment to new competitors such as Bombardier and Embraer and potentially AVIC, Mitsubishi and Sukhoi. Skeptics have questioned the CSeries business case for a variety of reasons and assertions. Some of these items are indeed cause for skepticism. Others are pure hyperbole aimed at undermining the CSeries at the behest of competitors and uninformed or biased observers. Proponents of the CSeries have highlighted its advantages. It is clear that the CSeries is projected to be the most efficient aircraft in its class when introduced in 2013. The key question is can Bombardier deliver on these promises. We will address these and other issues in this new Study. Our conclusions will be questioned and criticized by some, but there are two points to be made that are irrefutable and which, in our judgment, demonstrate beyond any doubt that the business case for the CSeries is sound and that Airbus and Boeing don’t doubt it.
The business case for the Bombardier CSeries is sound. Although Bombardier is pursuing a narrow market segment, 100-149-seats, this is hardly an inconsequential market. There is an estimated market of more than 6,000 aircraft over 20 years, accounting for traffic growth and retirements/replacements. Airbus and Boeing are trending toward up-gauging their airplanes, which means largely abandoning this market segment to new competitors such as Bombardier and Embraer and potentially AVIC, Mitsubishi and Sukhoi. Skeptics have questioned the CSeries business case for a variety of reasons and assertions. Some of these items are indeed cause for skepticism. Others are pure hyperbole aimed at undermining the CSeries at the behest of competitors and uninformed or biased observers. Proponents of the CSeries have highlighted its advantages. It is clear that the CSeries is projected to be the most efficient aircraft in its class when introduced in 2013. The key question is can Bombardier deliver on these promises. We will address these and other issues in this new Study. Our conclusions will be questioned and criticized by some, but there are two points to be made that are irrefutable and which, in our judgment, demonstrate beyond any doubt that the business case for the CSeries is sound and that Airbus and Boeing don’t doubt it.

More info:

Published by: Addison Schonland on Feb 17, 2011
Copyright:Traditional Copyright: All rights reserved
List Price: $595.00 Buy Now

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
See more
See less

03/04/2013

$595.00

USD

pdf

You're Reading a Free Preview
Pages 4 to 70 are not shown in this preview.

Activity (4)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
gsivagnanam9092 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->