• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Blogs
The Global Social Media Check-up 2011
#BMGlobalSocial
 
B U R S O N
–
M A R S T E L L E R     E V I D E N C E
–
B A S E D     C O M M U N I C A T I O N S     2
Twitter
Methodology
Fortune
Global 100 Companies’ Use of:
Twitter & MicroblogsFacebook & Social NetworksYouTube & Video SharingCorporate Blogs
Implications
Contents
Facebook
 
B U R S O N
–
M A R S T E L L E R     E V I D E N C E
–
B A S E D     C O M M U N I C A T I O N S     3
Methodology
•
The study’s sample consisted of the companies on the 2010
Fortune
Global 100 list.The sample breaks down as follows:
−
32 U.S. companies
−
47 European companies
−
18 Asia-Pacific companies
−
3 Latin American companies
(Because of the small sample size, data from the three Latin American companies are included in the overall results, but this data is not broken out in the detailed analysis.)
•
The study looked at the
Fortune
Global 100’s activities on Facebook, Twitter, YouTube , corporate blogs
and other local microblogs and social networks around the globe.
•
The results of this study are compared to last year’s Burson
-
Marsteller “Global Social Media Check
-up
2010,” which analyzed the social media presence of companies on the 2009
Fortune
Global 100 list.Results from the Global Social Media Check-up 2011 study are charted in
blue
; results from last year’s
global study are charted in
gray
.
•
While there was a slight shift from last year in the companies on the Fortune Global 100 list, this did nothave a significant impact on results.
•
Data was collected between November 2010 and January 2011.
•
“Active” accounts were defined as those with at least one post in the past 3 months.
•
Outliers have been noted.
•
Data was collected by Burson-
Marsteller’s global research team.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...