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Kissan Ppt

Kissan Ppt

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Published by Nishant Khattwani

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Published by: Nishant Khattwani on Feb 18, 2011
Copyright:Attribution Non-commercial

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10/25/2014

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History and Evolution
Initial Positioning and Repositioning
Marketing Strategy
Segmentation Strategy
Product Analysis
Tackling Competitions
Distribution Strategy
Proposals for Research
Analysis of Research
Conclusions
2/17/2011
Agenda
 
K
issantill now --Acquired by Brooke Bond in 1993 from UB group-Separated from Brooke Bond as an independent brand under HUL
K
issanscurrent scenario -
2/17/2011
History
and
Evolutio
n
020406080J
am
K
etchupSquashMarket Share(in %)
X Axis:
K
issanProductsY Axis: Percentage divisions: 1 unit = 1%Source: www.bussiness-standard.com

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