A Study on Customer Loyalty Program &

Space on Hire in PANTALOONS

Synopsis

Introduction:-
Customer Loyalty Programs(CLP) are intended to exactly deliver this — to
be able to track and reward customer behavior – and statistics indicate that
consumer participation in rewards programs is on the rise across all
demographic segments.
Based on our experience delivering innovative customer engagement solutions
for our retail clients and on available industry research, we’ve compiled a list of
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actionable best practices that can help retailers take their customer loyalty
program to the next level.

“In coming months, survival in retail will be directly related to the ability
to understand, precisely, the shopper’s state of mind, deliver solutions that
serve their interests, and effectively execute shopper marketing programs.”
— Miller ell Research

In marketing generally and in retailing more specifically, aloyalty card, rewards

card, points card, advantage card, or club card is a plastic or paper card, visually
similar to a credit card or debit card, that identifies the card holder as a member
in a loyalty program. Loyalty cards are a system of the loyalty business model.
In the United Kingdom it is typically called a loyalty card, in Canada a rewards
card or a points card, and in the United States either a discount card, a club card
or a rewards card. Cards typically have a barcode or magstripe that can be
easilyscanned, and some are even chip cards. Small keyringcards (also known
as keytags) which serve as key fobs are often used for convenience in carrying
and ease of access.

Space on Hire(SOH) are intended to maximize the profits from the leftover
place that a retail has in its premises. This is basically done to maximize the
profits and to attract the customers with a wide range of offers.

As an example we can easily say about the Pantaloons, who sold some portion
of its spaces of outlets to Titan, T24 mobile services to sell their products to the
customers from Pantaloons outlet.

Every retail outlets use this one to serve more to the customers under a one roof
and to reduce their work pressure regarding these matters.

Objectives:-
1. To know the importance of CLP & SOH in a retail.

2. To know the CLP & SOH management process of Retails.

3. To know that how PANTALOONS manage their CLP & SOH.

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 4. To know the strategies that PANTALOONS adopt to control the CLP &
SOH.

Scope:-
1. This will help me to know in details about the CLP & SOH.

2. This will help me to learn how to manage CLP & SOH in retail.

3. This will help me to learn about the CLP & SOH management process of
PANTALOONS.

Methodology:-
 DATA COLLECTION METHOD

To fulfill the objectives of my study, I have taken both primary &

secondary data into considerations.

 Primary data:-

The data is collected by doing a small survey by making a set of

questioners of 100 sample size.

 Secondary data:-

The data is collected from the Magazines, Annual reports, Internet,

Text books.

The various sources that were used for the collection of secondary data
are:-

1. Internal files & materials

2. Websites :- Various sites like:-
A) www.pantaloonretail.in
B) www.slideshare.com
C) www.google.com
D) www.wikepedia.com and other site

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